The Epiphany Hotel Encourages Travel and Fitness with Jawbone
Laura McQuarrie — June 24, 2015 — World
References: bloomberg & luxurylaunches
The allure of new food and activities often make it difficult for travel and fitness to come together. However, in a new partnership with Jawbone, the Epiphany Hotel in Palo Alto is making it easy for guests to indulge in a stay that will easily allow for the upkeep of a healthy lifestyle.
The partnership comes in the form of a package that tracks fitness activity using the Jawbone band. If a guest does not have their own Jawbone for use, they are able to purchase one at the front desk. The hotel then challenges guests to 'Mission Fitness' with a map of the city showing how many steps it takes to get to different landmarks. The more a guest gets active, the more they are treated to incentives and activities that suit their individual fitness level.
After a long day of being active, the Epiphany Hotel also offers access to the gym, sleep aid kits and healthy food to help with recovery.
The partnership comes in the form of a package that tracks fitness activity using the Jawbone band. If a guest does not have their own Jawbone for use, they are able to purchase one at the front desk. The hotel then challenges guests to 'Mission Fitness' with a map of the city showing how many steps it takes to get to different landmarks. The more a guest gets active, the more they are treated to incentives and activities that suit their individual fitness level.
After a long day of being active, the Epiphany Hotel also offers access to the gym, sleep aid kits and healthy food to help with recovery.
Trend Themes
1. Fitness Tracking Packages - Hotels are partnering with fitness tracker companies to offer packages that encourage guests to maintain a healthy lifestyle while traveling.
2. Interactive City Fitness Challenges - Hotels are creating interactive fitness challenges that motivate guests to explore the city and get active while earning rewards.
3. Health-conscious Hotel Amenities - Hotels are providing amenities such as access to gyms, sleep aid kits, and healthy food options to cater to the health and wellness needs of guests.
Industry Implications
1. Hospitality - The hospitality industry can leverage fitness tracking packages to attract health-conscious travelers and offer unique experiences.
2. Wearable Technology - Wearable technology companies can partner with hotels to provide their products as part of fitness tracking packages and expand their customer base.
3. Health and Wellness - Health and wellness industries can collaborate with hotels to offer specialized services and products that cater to the needs of health-conscious travelers.
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