Nina B Roze's Heart Butt Collection Focuses on Style and High Performance
Meghan Young — May 13, 2015 — Lifestyle
References: ninabroze & kickstarter
Heart Butt might be a playful name for a yoga leggings collection, but as much as it focuses on being flattering and fashionable, it also hones in on high performance fabrics. Made out of quick drying compression jersey, these yoga leggings could easily be worn for a variety of workouts.
Designed by Nina Berenboym of Nina B Roze, the yoga leggings boast a technical pattern that is meant "to lift the booty by eliminating side seams and having a circular shape around the body," as is written on Kickstarter. Available in a capri or full-length cut as well as patterns and solid colors, the seams on the back of the yoga leggings form a heart shape, bringing the brand and design full circle.
Designed by Nina Berenboym of Nina B Roze, the yoga leggings boast a technical pattern that is meant "to lift the booty by eliminating side seams and having a circular shape around the body," as is written on Kickstarter. Available in a capri or full-length cut as well as patterns and solid colors, the seams on the back of the yoga leggings form a heart shape, bringing the brand and design full circle.
Trend Themes
1. Flattering Yoga Leggings - Opportunity for disruptive innovation in designing yoga leggings that are both flattering and high performing.
2. High Performance Fabrics - Opportunity for disruptive innovation in creating fabrics that are quick drying and provide compression for active wear.
3. Technical Pattern Design - Opportunity for disruptive innovation in developing patterns and construction techniques that enhance the lifting and shaping effects of yoga leggings.
Industry Implications
1. Athleisure - Opportunity for disruptive innovation in the athleisure industry by creating yoga leggings that combine style, functionality, and performance.
2. Fashion Manufacturing - Opportunity for disruptive innovation in the fashion manufacturing industry by incorporating high performance fabrics and innovative patterns in the production of yoga leggings.
3. Fitness Apparel Retail - Opportunity for disruptive innovation in the fitness apparel retail industry by offering yoga leggings that not only look great but also provide high performance and body-shaping benefits.
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