The Seventh Duchess Has Redesigned Its Tea Branding
Mishal Omar — June 9, 2017 — Marketing
References: theseventhduchess & thedieline
The Seventh Duchess is a tea brand that enlisted the creative agency Boxer and Co. to redesign the packaging for two of its tea collections – classic and apothecary.
The tea brand once offered its products in cubic tin structures, but has now switched over to cardboard cylinders instead. The tubes offer a sophisticated design, with a predominantly white background that lifts up to reveal the containers' lower parts, which are covered in various botanical images.The brand offers a series of organic teas, each of which have ethereal names and were curated for purposes like beauty, relaxation, and energy – with one tea designed specifically for new mothers.
The Seventh Duchess' packaging redesign works to ensure that it stands out from its competitors.
The tea brand once offered its products in cubic tin structures, but has now switched over to cardboard cylinders instead. The tubes offer a sophisticated design, with a predominantly white background that lifts up to reveal the containers' lower parts, which are covered in various botanical images.The brand offers a series of organic teas, each of which have ethereal names and were curated for purposes like beauty, relaxation, and energy – with one tea designed specifically for new mothers.
The Seventh Duchess' packaging redesign works to ensure that it stands out from its competitors.
Trend Themes
1. Cardboard Packaging - The switch from cubic tin structures to cardboard cylinders presents an opportunity for sustainable and eco-friendly packaging solutions.
2. Botanical Branding - The use of botanical images on the packaging provides an opportunity for natural and organic product branding.
3. Specialty Tea Collections - Curating tea collections for specific purposes like beauty, relaxation, and energy opens up opportunities to target niche markets.
Industry Implications
1. Packaging - The packaging industry can explore new materials and designs to meet the demand for sustainable and visually appealing packaging solutions.
2. Natural Products - The natural products industry can leverage botanical branding to position their products as organic and eco-friendly.
3. Tea - The tea industry can create specialty tea collections to cater to specific consumer needs and preferences.
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