Oat Milk Brand 'Oatly' Launched a Five-Flavor Vegan Ice Cream Line
Laura McQuarrie — May 26, 2018 — Lifestyle
Oat milk is a popular non-dairy alternative that is often enjoyed in beverage form, and oat milk brand Oatly is now offering a new way for consumers to indulge with its oat milk ice cream line.
With the rise of plant-based eating, consumers have taken to vegan, dairy-free desserts made with everything from soy and coconut milk to bananas and avocados. Oatly now offers an entirely new way for health-conscious consumers to enjoy a refreshing treat with oat milk-based flavors like Salty Caramel Hazelnut, Double Chocolate Fudge. While these flavors represent some of the more decadent oat milk ice cream flavors from Oatly, the brand packaged its classic Chocolate, Strawberry and Vanilla offerings in pints that playfully tout the products as "Totally Basic," "Quite Ordinary" and "Pretty Average."
With the rise of plant-based eating, consumers have taken to vegan, dairy-free desserts made with everything from soy and coconut milk to bananas and avocados. Oatly now offers an entirely new way for health-conscious consumers to enjoy a refreshing treat with oat milk-based flavors like Salty Caramel Hazelnut, Double Chocolate Fudge. While these flavors represent some of the more decadent oat milk ice cream flavors from Oatly, the brand packaged its classic Chocolate, Strawberry and Vanilla offerings in pints that playfully tout the products as "Totally Basic," "Quite Ordinary" and "Pretty Average."
Trend Themes
1. Plant-based Desserts - The rise of plant-based eating has created a demand for vegan, dairy-free desserts, making it a prime time to innovate in the space with options like oat milk ice cream.
2. Oat Milk Alternatives - Oatly's oat milk ice cream line shows the potential for alternative milk options to expand into new food categories beyond beverages.
3. Playful Marketing - Oatly's use of quirky language on their packaging, such as 'Totally Basic,' suggests an opportunity for brands to embrace playful marketing tactics to enhance their product appeal.
Industry Implications
1. Dairy Alternatives - The dairy alternatives industry has grown rapidly, and developing new offerings like oat milk ice cream can help brands stay competitive in the space.
2. Frozen Desserts - As consumers increasingly seek out healthier and plant-based options in the dessert category, there is potential for innovation in frozen desserts made with alternative milks and other plant-based ingredients.
3. Packaged Foods - Oatly's playful packaging and unique flavor profiles present an opportunity for other brands in the packaged foods category to experiment with more creative marketing strategies and ingredient combinations.
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