Couples turn to mobile apps for efficient wedding planning
Implications - Seeking to make special occasions like weddings easier to manage, consumers are turning to mobile apps and online services for streamlined efficiency. Replacing the need for in-person engagements, brides and grooms are using apps for activities like dress-shopping and finalizing appointments to make time-consuming experiences more convenient. These digital services allow individuals to engage in aspects of tradition in a more technologically adept way.
Trend Themes
1. Virtual Try-on Technology - The rise of virtual try-on technology in the app ecosystem presents disruptive innovation opportunities to many fashion and retail industry players, allowing consumers to virtually try on wedding dresses and other special occasion clothing from the comfort of their own home.
2. Mobile App Dj Services - The advent of mobile DJ apps presents disruptive innovation opportunities for many traditional DJ services, providing a platform that is cost-effective, easier to customize, and more compact/efficient than traditional DJ equipment and services.
3. Platformization - Large software companies such as Google and Facebook are providing end-to-end software platforms that offer various services for wedding planning, creating opportunities for smaller software companies to specialize in niche markets that the large platform players may be overlooking.
Industry Implications
1. Fashion and Retail - The fashion and retail industry stands to benefit from and be disrupted by new virtual try-on technologies that will allow customers to try on clothing from the comfort of their homes.
2. Music and Entertainment - The music and entertainment industry is poised for change with the rise of mobile app DJ services that employ more cost-effective, customized and efficient technology for events such as weddings and parties.
3. Software Development - The software development industry is rapidly changing as a result of platformization in the wedding planning space, offering small tech companies opportunities to pursue niches that major players may miss out on.
