The Internet of Things marks a shift towards a necessity for connectivity
Implications - Consumers prioritize convenience and automation in modern product design, which has accelerated the Internet of Things to new, unexpected levels. As connectivity transitions from ubiquitous to necessary for users, brands are integrating sensors and smart features to aid the shift towards completely connected lifestyles.
Trend Themes
1. NFC Tracking Technology - Incorporating NFC technology throughout the production and distribution of products can give companies greater control and more robust data on how their goods move and are being used.
2. Integrating Sensors for Automation - As people demand simpler lifestyles, integrating sensors and smart features into existing products provides a unique opportunity for companies to accommodate their needs.
3. Wearable Connectivity - Wearables equipped with sensors are changing the way people interact with everyday objects and can be used to identify lost items, sense the presence of family members and improve the home automation experience.
Industry Implications
1. Consumer Electronics Industry - Technology companies can take advantage of NFC and Accelerator sensors to improve usability of home automation, beacons and wearable devices.
2. FMCG Industry - Fast-moving consumer goods industry can incorporate NFC tracking technology throughout production and distribution to give companies direct access to their target audiences with promotional campaigns and more targeted advertising.
3. Hospitality Industry - Hotels can use wearables and integrated automation sensors to improve overall experience and create unique differentiation to attract guest's attention.
