Allink Used a Clean Format for Migros Ice Cream
Jamie Danielle Munro — May 31, 2014 — Marketing
References: allink.ch & lovelypackage
Migros ice cream was invented in the 70s, but now the company is looking for a branding upgrade and relaunch, which is where Allink came in. The branding agency decided to go with a toned-down look for the packaging, steering away from the previous designs and trying to keep things simple.
The ice cream comes in a rectangular, boxed shape, reminiscent of treats from the 70s, which of course is when this dessert was invented. Allink went with a colorful aesthetic, placing pictures of the ice cream against a bright yellow or blue background. The ice cream can then be seen front and center, out of the package will hopefully tempt consumers into trying out the Migros brand.
The ice cream comes in a rectangular, boxed shape, reminiscent of treats from the 70s, which of course is when this dessert was invented. Allink went with a colorful aesthetic, placing pictures of the ice cream against a bright yellow or blue background. The ice cream can then be seen front and center, out of the package will hopefully tempt consumers into trying out the Migros brand.
Trend Themes
1. Minimalist Packaging Design - Opportunity for businesses to explore clean, simplified packaging designs that convey a modern and stylish aesthetic.
2. Nostalgia-inspired Packaging - Opportunity for businesses to tap into consumers' nostalgia by adopting retro packaging designs that evoke a sense of nostalgia and familiarity.
3. Eye-catching Color Schemes - Opportunity for businesses to use vibrant and bold color schemes in packaging designs to attract consumer attention and create a memorable visual identity.
Industry Implications
1. Food Packaging - Opportunity for food companies to differentiate their products through innovative packaging designs that enhance shelf appeal and communicate brand values.
2. Beverage Packaging - Opportunity for beverage companies to create unique packaging that stands out on shelves and reflects the brand's personality and image.
3. Retail Packaging - Opportunity for retailers to utilize packaging designs that grab consumers' attention and build a strong brand presence in-store.
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