The Vizzy Hard Seltzer Watermelon Variety Pack Has Four Flavors
Michael Hemsworth — July 21, 2021 — Marketing
References: molsoncoors & foodbev
The Vizzy Hard Seltzer watermelon variety pack is the latest portfolio expansion from the Molson Coors Beverage Company that will provide consumers with a summery option to pick up this season. The variety pack includes four flavor combinations that all play with a base of real watermelon juice including Kiwi Watermelon, Blueberry Watermelon, Mango Watermelon and Passionfruit Watermelon. Each flavor contains 100-calories, one-gram of sugar, vitamin C and maintains a 5% ABV.
Marketing Manager for Vizzy Hard Seltzer Vi Tran spoke further on the Vizzy Hard Seltzer watermelon variety pack saying, "Vizzy continues to bring the most desired flavour profiles to our hard seltzer drinkers. Fans saw this first with the incredible success of our lemonade variety pack earlier this summer, and now we’re delivering the crisp summer taste of watermelon – a flavour that is made with real watermelon juice and certainly sets us apart from competitors. We’ve got a feeling that our fans are going to enjoy this watermelon pack well beyond summer sipping.”
Marketing Manager for Vizzy Hard Seltzer Vi Tran spoke further on the Vizzy Hard Seltzer watermelon variety pack saying, "Vizzy continues to bring the most desired flavour profiles to our hard seltzer drinkers. Fans saw this first with the incredible success of our lemonade variety pack earlier this summer, and now we’re delivering the crisp summer taste of watermelon – a flavour that is made with real watermelon juice and certainly sets us apart from competitors. We’ve got a feeling that our fans are going to enjoy this watermelon pack well beyond summer sipping.”
Trend Themes
1. Watermelon Flavor Trend - The watermelon flavor trend is growing, and businesses in the food and beverage industry should consider incorporating this flavor into their products to cater to consumer demand.
2. Low-calorie Drink Trend - The Vizzy Hard Seltzer Watermelon Variety Pack has only 100 calories and 1 gram of sugar, making it a perfect fit for the low-calorie drink trend which is gaining popularity.
3. Real Juice Ingredient Trend - The use of real watermelon juice in the Vizzy Hard Seltzer watermelon variety pack highlights the real juice ingredient trend, which offers a potential disruptive innovation opportunity for producers of snack and beverage products.
Industry Implications
1. Alcoholic Beverages - The Vizzy Hard Seltzer Watermelon Variety Pack is a new product in the alcoholic beverage industry, which caters to the growing demand for low-calorie alcoholic drinks crafted with unique flavors.
2. Soft Drinks - The use of real watermelon juice in the Vizzy Hard Seltzer watermelon variety pack is poised to disrupt the soft drinks industry, which has a growing preference for natural and healthier drink options.
3. Snacks - The incorporation of real watermelon juice in the Vizzy Hard Seltzer watermelon variety pack presents a possibility of disruptive innovation for businesses within the snack industry who can incorporate this unique flavor into their snacks or as an ingredient in their products.
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