Plant Botanical Infuses Drinks with Dandelion Root, Ginseng & More
Laura McQuarrie — May 29, 2023 — Lifestyle
References: plantlovesyou & bevnet
Plant Botanical makes crisp, clean and refreshing canned vodka drinks that are infused with beneficial botanicals like dandelion root, ginseng, goji berries and more. These premium botanical vodka seltzers set themselves apart in the ready-to-drink cocktail space with beneficial infusions and juicy fruit flavors like Passion Fruit Pear, Pineapple Lemonade and Strawberry Mint. These vodka beverages share the taste of real fruit plus sparkling water for a refreshing take on hard seltzers.
While goji berries boast beautifying benefits, dandelion has detoxifying properties and ginseng supports energy and focus. Although these canned vodka seltzers are ready to consume, they can also be used to make flavorful, functional cocktails that put a twist on classic recipes. Some of Plant Botanical's unique recipes include the California Mule or the Plantini, a refreshing take on the classic martini.
While goji berries boast beautifying benefits, dandelion has detoxifying properties and ginseng supports energy and focus. Although these canned vodka seltzers are ready to consume, they can also be used to make flavorful, functional cocktails that put a twist on classic recipes. Some of Plant Botanical's unique recipes include the California Mule or the Plantini, a refreshing take on the classic martini.
Trend Themes
1. Botanical Infused Drinks - Opportunity for beverage companies to incorporate functional botanicals into their products to target health-conscious consumers.
2. Premium RTD Cocktails - Opportunity for companies to differentiate themselves in the RTD cocktail space by offering unique and high-quality botanical-infused options.
3. Functional Mixology - Opportunity for mixologists and bartenders to experiment with botanical-infused RTD cocktails as a base for creating flavorful and functional drinks.
Industry Implications
1. Beverage Industry - Beverage companies can tap into the trend of functional botanical-infused drinks to appeal to health-conscious consumers.
2. Alcohol Industry - Alcohol companies can leverage botanical infusion to differentiate themselves in an increasingly crowded RTD cocktail market.
3. Hospitality Industry - Restaurants and bars can use Plant Botanical's ready-to-drink cocktails as a base for creating unique and flavorful drinks.
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