The Vizzy Mimosa Hard Seltzer is Made with Real Orange Juice
Michael Hemsworth — March 1, 2022 — Marketing
References: molsoncoors & foodbev
The Vizzy Mimosa Hard Seltzer is being launched by the Molson Coors Beverage Company as a new libation for consumers to try out when seeking out a flavorful yet distinctly light alcoholic beverage.
The drink features a recipe and flavor profile that is inspired by the namesake cocktail -- the mimosa -- which is traditionally made with sparkling wine along with orange juice. The hard seltzer seen here, however, is made with a seltzer base and real orange juice with just 100-calories per 12-ounce slim can.
The Vizzy Mimosa Hard Seltzer comes in four flavor options including Pineapple Orange, Strawberry Orange, Pomegranate Orange and Peach Orange. The drinks are available now across the US in variety packs of 12.
The drink features a recipe and flavor profile that is inspired by the namesake cocktail -- the mimosa -- which is traditionally made with sparkling wine along with orange juice. The hard seltzer seen here, however, is made with a seltzer base and real orange juice with just 100-calories per 12-ounce slim can.
The Vizzy Mimosa Hard Seltzer comes in four flavor options including Pineapple Orange, Strawberry Orange, Pomegranate Orange and Peach Orange. The drinks are available now across the US in variety packs of 12.
Trend Themes
1. Mimosa-inspired Hard Seltzer - The trend of creating cocktail-inspired hard seltzers provides opportunities for creativity and differentiation for beverage companies.
2. Real Fruit Ingredients - The trend of incorporating real fruit ingredients into alcoholic beverages offers an opportunity for companies to tap into the natural and healthy trend in the industry.
3. Low-calorie Alcoholic Beverages - The trend of producing low-calorie alcoholic beverages caters to consumers' desire to maintain a healthy lifestyle while still enjoying a drink.
Industry Implications
1. Beverage Industry - The beverage industry can embrace the cocktail-inspired hard seltzer trend to innovate and differentiate their product offerings.
2. Alcoholic Beverage Industry - The alcoholic beverage industry can leverage the trend of incorporating real fruit ingredients to create more health-conscious options for consumers.
3. Health and Wellness Industry - The health and wellness industry can endorse the trend of low-calorie alcoholic beverages as a way to promote healthy lifestyle habits.
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