Carling Multipacks Have a New Promotion with Umbro
Michael Hemsworth — April 15, 2021 — Marketing
References: carling & conveniencestore
Carling multipacks are now featuring a promotion in the UK that will offer avid football fans with a way to potentially snag a limited-edition football shirt. The promotion has been developed in partnership with Umbro and will give consumers the chance to win one of 10,000 limited-edition shirts. Consumers only need to locate a special golden can inside the multipack to redeem it for one of the specialty shirts.
Off-Trade Sales Director at Molson Coors Beverage Company Kevin Fawell spoke on the new Carling multipacks promotion saying, "Carling and Umbro both have a rich heritage in football, which makes this an ideal partnership to help retailers tap into excitement among fans, with football fever set to sweep the UK like never before. The campaign will help drive more interest as consumers look to enjoy their favourite drink at home while watching the football. Gold isn’t always something that’s always associated with the home nations at football tournaments, but we certainly hope it will be this summer!”
Off-Trade Sales Director at Molson Coors Beverage Company Kevin Fawell spoke on the new Carling multipacks promotion saying, "Carling and Umbro both have a rich heritage in football, which makes this an ideal partnership to help retailers tap into excitement among fans, with football fever set to sweep the UK like never before. The campaign will help drive more interest as consumers look to enjoy their favourite drink at home while watching the football. Gold isn’t always something that’s always associated with the home nations at football tournaments, but we certainly hope it will be this summer!”
Trend Themes
1. Promotional Partnership Campaigns - Opportunity for companies to develop promotional campaigns in partnership with other brands to drive consumer interest and engagement
2. Limited-edition Merchandise - Opportunity for companies to offer limited-edition merchandise as a way to incentivize purchases and drive sales
3. Gamification - Opportunity to incorporate a gamification element into consumer promotions to increase engagement and build loyalty
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage companies to develop promotions and limited-edition merchandise in partnership with popular brands to drive sales and consumer interest
2. Sports Apparel - Opportunity for sports apparel companies to partner with beverage companies to offer limited-edition merchandise and promotions to incentivize purchases and drive sales
3. Retail - Opportunity for retail companies to incorporate gamification elements into promotions and limited-edition merchandise to increase consumer engagement and loyalty
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