Esports organizations are using NFTs to drive consumer engagement
Trend - Established and emerging esports entertainment companies are using blockchain technology to better engage consumers and fans. The companies utilize NFT collections to offer exclusive experiences, such as invite-only parties, NFT-holder lounges, and conferences where the organizations listen to their most dedicated fans. This aims to increase engagement while rewarding dedicated communities.
Insight - Consumers in the realm of esports are often loyal to certain teams, companies, or brands. As a result of this, fans are seeking new ways to immerse themselves in the world of esports and support their favorite entities beyond viewing tournaments and wearing branded apparel. Leveraging blockchain technology provides these very opportunities to interested consumers.
Insight - Consumers in the realm of esports are often loyal to certain teams, companies, or brands. As a result of this, fans are seeking new ways to immerse themselves in the world of esports and support their favorite entities beyond viewing tournaments and wearing branded apparel. Leveraging blockchain technology provides these very opportunities to interested consumers.
Workshop Question - How could your brand utilize NFT technology to reward and engage consumers?
Trend Themes
1. Esports Nfts - Esports organizations are leveraging NFTs to increase engagement with consumers and fans.
2. Blockchain Loyalty Programs - Companies are launching blockchain-based loyalty programs providing exclusive experiences to their customers.
3. Engagement-based Esports Partnerships - Esports organizations are partnering with fan engagement startups to bolster fan bases and offer fans exclusive digital collectibles.
Industry Implications
1. Esports - Esports organizations use emerging technologies to expand their reach and engage with audiences on a deeper level.
2. Blockchain - Blockchain technology is being used to create unique and engaging experiences for consumers and fans alike.
3. Marketing - Marketing specialists partner with esports organizations to devise strategies to maintain players' loyalty and increase followership.
5 Featured, 45 Examples:
49,252 Total Clicks
Date Range:
Jan 22 — Jul 22
Trending:
Mild
Consumer Insight Topics:
