Hangar 1 Vodka and Solé Bikes Launched the Summer of Seltzer Collection
Elena Rahman — June 17, 2022 — Art & Design
References: hangarone & solebicycles
Hangar 1 Vodka and Solé Bicycles collaborated to create a new collection of bikes inspired by the booze brand's Botanical Seltzer. The seltzer brand is best known for its innovative vodkas made from real California fruit and ingredients. The new limited-edition collaboration harnesses aesthetics from both brands to create four summer colorways.
Each bike colorway is inspired by the fresh flavors found in Hangar 1's vodkas and its newly released Botanical Seltzer. The range includes Solé Bikes' signature 3-Speed Dutch Step Through style bike. It is available in pink to represent rosé, orange for mandarin blossom, yellow for buddha's hand, and green for makrut lime. Moreover, each bike is equipped with front and rear hand brakes, easy gear shifts, and a custom wooden crate.
Image Credit: Hangar 1 Vodka / Solé Bicycles
Each bike colorway is inspired by the fresh flavors found in Hangar 1's vodkas and its newly released Botanical Seltzer. The range includes Solé Bikes' signature 3-Speed Dutch Step Through style bike. It is available in pink to represent rosé, orange for mandarin blossom, yellow for buddha's hand, and green for makrut lime. Moreover, each bike is equipped with front and rear hand brakes, easy gear shifts, and a custom wooden crate.
Image Credit: Hangar 1 Vodka / Solé Bicycles
Trend Themes
1. Branded Collaborations - Brands can collaborate to create unique limited-edition products that showcase their aesthetics and reach new audiences.
2. Inspired Colorways - Products can be designed with colorways that are inspired by the flavors and ingredients used in the brand's products.
3. Seltzer-themed Products - Products inspired by seltzer can be a trend, appealing to consumers who want to enjoy refreshing and innovative products.
Industry Implications
1. Alcohol - Alcohol brands can create collaborations and products that showcase their unique flavors and ingredients, reaching new consumers.
2. Bicycles - Bike companies can incorporate unique colorways and designs, inspired by collaborations with other brands, to create new and interesting products.
3. Beverages - Companies can create products inspired by seltzer, such as refreshing drinks and snacks, to appeal to consumers who are looking for innovative and low-calorie options.
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