Corporate and work-related events are made easier with hybrid programs
Trend - Though corporate events are back to being in-person, virtual attendance is still popular as it offers flexibility, accessibility and comfort for people not willing to travel. To prioritize experience, brands are releasing technologies and platforms that help enhance hybrid event experiences.
Insight - The pandemic has tested consumers in a variety of ways--and also revealed the work preferences of many. The one-size-fits-all approach to workplace processes and organization no longer apply as professional workers increasingly prioritize flexibility in both their work styles and personal lives.
Insight - The pandemic has tested consumers in a variety of ways--and also revealed the work preferences of many. The one-size-fits-all approach to workplace processes and organization no longer apply as professional workers increasingly prioritize flexibility in both their work styles and personal lives.
Workshop Question - How could your brand be more flexible in its offerings for employees or customers?
Trend Themes
1. Hybrid Events - As people look for more flexible and accessible event options, the trend of hybrid events is gaining popularity, as brands release technologies and platforms to help enhance the experience.
2. Virtual Reality Enhancements - With the continued need for virtual and hybrid events, the trend of using virtual reality to enhance these experiences is growing, allowing for more immersive and interactive options.
3. Metaverse Platforms - The trend of metaverse platforms is expanding, with companies like Nextech AR Solutions collaborating with non-profit organizations to build platforms catering towards specific industries.
Industry Implications
1. Event Management - The event management industry would benefit from the incorporation of solutions and technologies that promote more hybrid event options and virtual reality enhancements to make these experiences more impactful.
2. Food Service - The food service industry can benefit greatly from utilizing metaverse platforms that allow for a unique and interactive way of showcasing products and services.
3. Team Building - The trend of hybrid team-building events allows for the creation of more inclusive and interactive workplace experiences that help unite both on- and off-site employees.
5 Featured, 45 Examples:
64,852 Total Clicks
Date Range:
Jul 20 — Jul 22
Trending:
Average
Consumer Insight Topics:
