Truly Orange Slices Pays Tribute to a Favorite Soccer Player Snack
Laura McQuarrie — July 18, 2023 — Lifestyle
References: givethembeer & bakercityherald
Truly Orange Slices is a light and refreshing new hard seltzer that promises to capture the hearts of adults who grew up playing soccer and sharing orange slices with their teammates. Truly is introducing its newest hard seltzer in custom 16-ounce 4-packs, which are just as fit for sharing with fellow sports fans.
The bright and citrusy 5% ABV seltzer is a limited-time flavor that will be available for purchase while supplies last during the world's biggest women's soccer tournament. As the Official Hard Seltzer of U.S. Soccer, Truly is celebrating the U.S. Women's National Team with this launch and evoking fond memories from those who previously participated in the sport.
Additionally, fans can look for U.S. Soccer crested 24-ounce Truly Wild Berry and special crests on 12-ounce Mixed Berry packs.
The bright and citrusy 5% ABV seltzer is a limited-time flavor that will be available for purchase while supplies last during the world's biggest women's soccer tournament. As the Official Hard Seltzer of U.S. Soccer, Truly is celebrating the U.S. Women's National Team with this launch and evoking fond memories from those who previously participated in the sport.
Additionally, fans can look for U.S. Soccer crested 24-ounce Truly Wild Berry and special crests on 12-ounce Mixed Berry packs.
Trend Themes
1. Nostalgic Beverages - Developing beverages that evoke feelings of nostalgia can tap into consumers' emotional connections to certain memories or experiences.
2. Limited-time Flavors - Introducing limited-time flavors can create a sense of urgency and exclusivity, driving consumers to try the product before it's no longer available.
3. Sports-inspired Products - Creating products that are inspired by sports can appeal to fans and athletes, providing a new way to connect with their passion for the game.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to capitalize on nostalgia by creating innovative drinks that trigger positive childhood memories.
2. Alcohol Industry - The alcohol industry can explore limited-time flavors in their offerings, creating a sense of excitement and encouraging consumers to try new products.
3. Sports Merchandise - Sports merchandise companies can develop sports-themed products, such as crested packaging, to cater to fans' desire to show support for their favorite teams or athletes.
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