This New Hard Seltzer is Infused With a Rare Variety Of Honey
Rahul Kalvapalle — June 29, 2023 — Lifestyle
References: demo6474f837a000e.yolasitebuilder.loopia & brewbound
Venerated Turkish distillery Tekirdag Rakisi has launched the 'BUZZICON Mad Honey Hard Seltzer,' a new hard seltzer that makes use of rare honey produced by the world's largest honey bee, the Apis dorsata loboriosa.
Popularly known as mad honey, this particular variety of honey is instantly recognizable both visually and when tasted, due to its reddish coloration and hints of bitterness, with the honey's nickname a result of the strong effects that it produces, which can include euphoria and lightheadedness.
The 'BUZZICON Mad Honey Hard Seltzer' leverages this unique and exceptionally rare honey in the form of high-quality mad honey mead, resulting in a seltzer that has a delectable taste.
This new hard seltzer is available in 12-ounce cans and comes in at five percent ABV, making it accessible to drinkers of different stripes, particularly those in the market for something novel.
Image Credit: Buzzicon
Popularly known as mad honey, this particular variety of honey is instantly recognizable both visually and when tasted, due to its reddish coloration and hints of bitterness, with the honey's nickname a result of the strong effects that it produces, which can include euphoria and lightheadedness.
The 'BUZZICON Mad Honey Hard Seltzer' leverages this unique and exceptionally rare honey in the form of high-quality mad honey mead, resulting in a seltzer that has a delectable taste.
This new hard seltzer is available in 12-ounce cans and comes in at five percent ABV, making it accessible to drinkers of different stripes, particularly those in the market for something novel.
Image Credit: Buzzicon
Trend Themes
1. Rare Honey Infusions - The use of rare honey infusions in beverages presents a disruptive innovation opportunity for the alcohol industry.
2. Flavorful Hard Seltzers - The development of unique and flavorful hard seltzers creates a disruptive innovation opportunity in the ready-to-drink alcohol market.
3. Novel Beverage Experiences - The introduction of innovative ingredients, like mad honey, in beverages offers a disruptive innovation opportunity for the beverage industry to cater to customers seeking new and exciting taste experiences.
Industry Implications
1. Alcohol - The alcohol industry can explore the use of rare honey infusions to create distinctive and captivating beverage offerings.
2. Ready-to-drink - The ready-to-drink industry has the potential to develop flavorful hard seltzers that stand out in the market and appeal to consumers seeking unique beverage options.
3. Beverage - The beverage industry can capitalize on the introduction of novel ingredients, such as mad honey, to create unforgettable and innovative beverage experiences for consumers.
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