Rebelicious Drinks are Infused with 15mg of CBD
Michael Hemsworth — October 20, 2021 — Marketing
References: rebeliciousdrinks & foodbev
The Rebelicious drinks are a relaxingly refreshing beverage that will provide consumers with a way to enjoy the benefits of CBD in an eco-friendly way. The drinks are each characterized by their vegan and gluten-free recipe, which is infused with 15mg of CBD in the mix and come in two flavors including Real Cola and Cream Soda. The drinks are being rolled out to 70 Sainsbury's locations in the UK at a price point of £2.80 per 330ml can.
Co-Founder of Rebelicious Tilly Aviram spoke on the Rebelicious drinks saying, "Cornwall is really starting to feel the pressure of climate change, with rising sea levels and increased intensity of both rain and drought. We are both environmentalists and wanted to create a business that did good and helped both the local and national communities. The product isn’t harmful to the environment, and the CBD is a little taste of something different. We want to use Rebelicious to inspire others to buy more consciously and make changes that will help tackle climate change. We really do want to bring the eco-rebel out in everyone.”
Co-Founder of Rebelicious Tilly Aviram spoke on the Rebelicious drinks saying, "Cornwall is really starting to feel the pressure of climate change, with rising sea levels and increased intensity of both rain and drought. We are both environmentalists and wanted to create a business that did good and helped both the local and national communities. The product isn’t harmful to the environment, and the CBD is a little taste of something different. We want to use Rebelicious to inspire others to buy more consciously and make changes that will help tackle climate change. We really do want to bring the eco-rebel out in everyone.”
Trend Themes
1. CBD Infused Beverages - Consumer interest in using CBD beyond traditional methods presents opportunities for product innovation and expanding to new markets.
2. Eco-friendly Products - Increased focus on sustainability presents opportunities for companies to differentiate and capture market share by showcasing environmentally friendly production processes and materials used.
3. Conscious Consumerism - Consumer demand for products that align with their values presents opportunities for businesses to incorporate socially and environmentally responsible practices and messaging into their brand identity.
Industry Implications
1. CBD Industry - The growth in demand for CBD presents opportunities for product innovation and expansion into new markets.
2. Beverage Industry - The incorporation of CBD and environmentally friendly production processes presents opportunities for companies to differentiate and capture market share in the highly competitive beverage industry.
3. Sustainability Industry - Growing consumer interest in sustainability presents opportunities for companies to develop and market environmentally friendly products and production methods while showcasing their commitment to responsible business practices.
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