The Vizzy Live Proudly Registry is an Alternative to Traditional Registries
Laura McQuarrie — June 7, 2021 — Lifestyle
References: vizzyhardseltzer & prnewswire
The Vizzy Live Proudly Registry was created in honor of Pride Month and with its creation, Vizzy Hard Seltzer is supporting the transgender and nonbinary communities by offering an alternative to traditional gift registries. The online gift registry is a place where people can create a wish list of items for their allies and friends. To create the registry, the hard seltzer brand worked with four trans- and queer-owned businesses to feature items like pride streetwear, chest binders, cosmetics, gender-fluid clothing and more.
To kick off the launch of the registry, Vizzy is giving 50 people the chance to get $500 toward the purchase of items on their registry. Additionally, Vizzy is committing $25,000 to the National Center for Transgender Equality.
To kick off the launch of the registry, Vizzy is giving 50 people the chance to get $500 toward the purchase of items on their registry. Additionally, Vizzy is committing $25,000 to the National Center for Transgender Equality.
Trend Themes
1. LGBTQ E-commerce - Creating e-commerce platforms to promote LGBTQ-owned businesses and offer a space for the LGBTQ+ community to shop.
2. Inclusive Marketing - Developing marketing strategies to include and support the LGBTQ+ community and their allies.
3. Gender-inclusive Products - Creating gender-neutral products and gender-exclusive services to promote inclusivity and cater to the LGBTQ+ community.
Industry Implications
1. Retail - Retailers can create curated sections featuring LGBTQ-owned businesses and/or gender-inclusive products and offer gift registry services for the LGBTQ+ community.
2. Marketing - Marketing agencies can develop campaigns that embrace and celebrate diversity to support and promote the LGBTQ+ community.
3. Fashion - Fashion brands can introduce gender-inclusive clothing lines and accessories to promote inclusivity and cater to the LGBTQ+ community.
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