Rancho La Gloria Launches New RTD Beverage Line, 'Ranch Water'
Niko Pajkovic — July 1, 2022 — Lifestyle
References: rancholagloria & bevnet
Rancho La Gloria, a leading American wine-based cocktail brand, has announced the launch of a new line of ready-to-drink alcoholic beverages called Ranch Water.
The new agave-based seltzer was originally released under the label Texas Ranch Water Co. However, it has now been re-released through Rancho La Gloria, joining the brand's expansive portfolio of canned cocktails. The Rancho Gloria version of the beverage features a 5% ABV and is just 100 calories per can. In addition, the drink will be offered in four main flavor varieties: Tangerine, Lime, Grapefruit, and Watermelon.
“Adding another agave-based offering to our Rancho La Gloria lineup further bolsters our presence as leaders in the agave-based beverage category and we are thrilled to offer adult shoppers a refreshing, better-for-you option that is low in calories, sugar and easy to drink," said Russell Stanley, COO of Patco Brands.
Image Credit: Rancho La Gloria
The new agave-based seltzer was originally released under the label Texas Ranch Water Co. However, it has now been re-released through Rancho La Gloria, joining the brand's expansive portfolio of canned cocktails. The Rancho Gloria version of the beverage features a 5% ABV and is just 100 calories per can. In addition, the drink will be offered in four main flavor varieties: Tangerine, Lime, Grapefruit, and Watermelon.
“Adding another agave-based offering to our Rancho La Gloria lineup further bolsters our presence as leaders in the agave-based beverage category and we are thrilled to offer adult shoppers a refreshing, better-for-you option that is low in calories, sugar and easy to drink," said Russell Stanley, COO of Patco Brands.
Image Credit: Rancho La Gloria
Trend Themes
1. Agave-based RTD Beverage - Opportunity for other beverage brands to explore and introduce agave-based canned cocktails and seltzers.
2. Low-calorie Alcoholic Beverages - Opportunity for alcohol brands to develop and market low-calorie, low-sugar options for health-conscious consumers.
3. Canned Cocktails Expansion - Opportunity for alcoholic beverage companies to expand their canned cocktail offerings with new and unique flavors.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage manufacturers to develop and market new agave-based canned cocktails and low-calorie alcoholic beverages.
2. Health and Wellness - Opportunity for health and wellness companies to collaborate with alcoholic beverage companies to create and promote healthier alcoholic beverage options.
3. Retail - Opportunity for retailers to stock and sell new and unique canned cocktail and seltzer options for consumers looking for healthier alcoholic beverage choices.
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