The 'Vita Coco Coconut Juice' Launches at Select Convenience Stores
References: vitacoco & bevindustry
Vita Coco has announced a new coconut juice beverage called the ‘Vita Coco Coconut Juice.’ The drink fuses juice with the real taste of coconut water for a refreshing boost of energy, arriving in two ‘Mango’ and ‘Original with Pulp’ flavors. ‘Vita Coco Coconut Juice’ is 100% organic, gluten-free, and non-GMO. The ‘Mango’ flavor is 80 calories and contains 17 grams of sugar, while the ‘Original’ is 50 calories with 10 grams of sugar.
“Coconut Juice propels us into a new category, while allowing us to bring the power of coconuts to new consumers,” boasted Jane Prior, Chief Marketing Officer at The Vita Coco Co. “A sweeter canned option of our hydrating and nutritious coconut water expands our consumption occasions by offering refreshing, bold flavors that pack the biggest tastebud punch.”
The new coconut juice will be distributed in 16.9 oz cans at supporting 7Eleven locations, as well as at select convenience stores across the East Coast.
Image Credit: Vita Coco
“Coconut Juice propels us into a new category, while allowing us to bring the power of coconuts to new consumers,” boasted Jane Prior, Chief Marketing Officer at The Vita Coco Co. “A sweeter canned option of our hydrating and nutritious coconut water expands our consumption occasions by offering refreshing, bold flavors that pack the biggest tastebud punch.”
The new coconut juice will be distributed in 16.9 oz cans at supporting 7Eleven locations, as well as at select convenience stores across the East Coast.
Image Credit: Vita Coco
Trend Themes
1. Organic Juice Beverages - Opportunity to create innovative, healthy and refreshing juice blends that focus on organic ingredients.
2. Flavored Coconut Water - Opportunity to cater to consumers seeking more flavorful options of vitals like coconut water.
3. Convenient Energy Drinks - Opportunity to create healthier energy drinks that are convenient on-the-go and offer refreshing, natural ingredients.
Industry Implications
1. Beverage Industry - Innovation opportunities to create unique and healthy beverages for consumers seeking refreshing options.
2. Health and Wellness Industry - Innovation opportunities to cater to consumers who prioritize healthy living and seek beverages that provide energy and hydration.
3. Convenience Store Industry - Opportunities to offer innovative, healthier and refreshing beverage options to consumers on-the-go.
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