Hemp or CBD oil are increasingly infused into hair serums and treatments
Trend - The inclusion of cannabis-based oils in hair treatments is more popular as the plant becomes legalized across North America. Hemp oil's benefits are in moisturizing and sebum-control, while CBD offers anti-inflammtory benefits when applied topically.
Insight - The many benefits that can be derived from the cannabis plant have convinced consumers to use it in a variety of different ways, and not just recreationally. The fact that it's natural also gives consumers peace of mind, as more people are now concerned about applying harsh chemicals to their personal care routines.
Insight - The many benefits that can be derived from the cannabis plant have convinced consumers to use it in a variety of different ways, and not just recreationally. The fact that it's natural also gives consumers peace of mind, as more people are now concerned about applying harsh chemicals to their personal care routines.
Workshop Question - How could your brand utilize the various benefits of the cannabis plant?
Trend Themes
1. CBD and Hemp-infused Haircare - CBD and Hemp-based oils are being infused in haircare products for their moisturizing, strengthening, and nourishing benefits
2. Naturally-sourced Personal Care - Consumers are seeking natural ingredients in their personal care routines as they become more concerned about applying harsh chemicals
3. Soothing Scalp Care - Products that contain naturally derived ingredients that calm and soothe the scalp are gaining popularity
Industry Implications
1. Personal Care - Personal care companies can explore the use of CBD and hemp-based oils in their existing product lines to offer natural and nourishing benefits to consumers
2. Wellness - The inclusion of CBD in haircare products has demonstrated potential wellness benefits for consumers looking to support their hair health
3. Sustainability - Companies can leverage sustainability as a differentiator, by using packaging materials and natural ingredients in their products
