A Spritz of Pzaz Delivers a Quarter of the Caffeine Found in an Espresso
Laura McQuarrie — June 25, 2022 — Lifestyle
References: designtaxi
Rather than sipping a cup of coffee or chugging an energy drink, there's a new way to get a pick-me-up in the form of a mouth spray from Pzaz. The zero-calorie, vegan spray delivers a micro-dose of caffeine (about a quarter of the caffeine from an espresso) along with electrolytes, zinc and Vitamin C. Thanks to the amount of caffeine they deliver, the next-gen energy sprays can be spritzed more than once for a brighter boost.
With spray bottles that channel bold, Y2K style and nostalgic flavors like Juicy Strawberry, Peppermint Ice, Peach Bomb, and Sour Apple, Pzaz targets Millennials and Gen Z alike.
These mouth sprays are not only fun and flavorful but also exceptionally convenient, since they're less heavy to carry around than full liquids, and not to mention less messy as well.
With spray bottles that channel bold, Y2K style and nostalgic flavors like Juicy Strawberry, Peppermint Ice, Peach Bomb, and Sour Apple, Pzaz targets Millennials and Gen Z alike.
These mouth sprays are not only fun and flavorful but also exceptionally convenient, since they're less heavy to carry around than full liquids, and not to mention less messy as well.
Trend Themes
1. Caffeine Micro-dosing - Micro-dosing caffeine is becoming a popular trend in the form of mouth sprays.
2. Zero-calorie Energy Products - Consumers are increasingly seeking zero-calorie energy products such as Pzaz mouth sprays.
3. Flavored Convenience Products - Convenient, flavored products like Pzaz mouth sprays are becoming more popular among Millennials and Gen Z.
Industry Implications
1. Energy and Sports Supplements - The energy and sports supplement industry could capitalize on the trend towards caffeine micro-dosing.
2. Functional Foods and Beverages - Functional foods and beverage companies can explore zero-calorie energy products as a disruptive innovation opportunity.
3. Packaged Food and Beverage - Packaged food and beverage companies should consider expanding their convenience product line with flavored mouth sprays like Pzaz.
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