Goldfish Crackers Has Launched Its #FeedImagination Campaign
Riley von Niessen — September 10, 2020 — Marketing
References: campbellsoup & youtube
Campbell's Goldfish Crackers recently unveiled a new advertising campaign that speaks to the imaginative nature of kids, and shows the brand bringing their stories to life through custom-made story books, games, and more.
As a part of the initiative, Goldfish Crackers is giving consumers the chance to do the same through a contest. Open to residents of Canada who are under the age of 12, the contest will remain open until October 13th, 2020. A total of five Grand Prizes and three Story Prizes can be won. The winners of the Grand Prizes will have their artwork displayed on Campbell's new billboards, and the Story Prize winners will get to see their video, audio, or text transformed into digital stories.
Contestants can enter through the #FeedImagination website, or via Instagram by using the campaign's hashtags.
Image Credit: Campbell's
As a part of the initiative, Goldfish Crackers is giving consumers the chance to do the same through a contest. Open to residents of Canada who are under the age of 12, the contest will remain open until October 13th, 2020. A total of five Grand Prizes and three Story Prizes can be won. The winners of the Grand Prizes will have their artwork displayed on Campbell's new billboards, and the Story Prize winners will get to see their video, audio, or text transformed into digital stories.
Contestants can enter through the #FeedImagination website, or via Instagram by using the campaign's hashtags.
Image Credit: Campbell's
Trend Themes
1. Imaginative Advertising Campaigns - There is an opportunity for brands to create imaginative advertising campaigns that engage with consumers on a creative and interactive level.
2. User-generated Content Contests - Brands can leverage user-generated content contests to encourage consumer participation and create a sense of community around their products or services.
3. Multimedia Storytelling Experiences - Brands can offer interactive multimedia storytelling experiences to bring their brand narratives to life and enhance consumer engagement.
Industry Implications
1. Food and Snacks - Food and snack brands can implement imaginative advertising campaigns and user-generated content contests to connect with their target audience in a unique and memorable way.
2. Marketing and Advertising - The marketing and advertising industry can assist brands in developing and executing imaginative advertising campaigns and user-generated content contests to enhance brand awareness and consumer engagement.
3. Digital and Interactive Media - The digital and interactive media industry can provide innovative solutions for brands to create immersive multimedia storytelling experiences that captivate and entertain consumers.
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