The Trek Power High-Protein Bars Come in Two Flavor Options
Michael Hemsworth — September 22, 2020 — Marketing
References: naturalbalancefoods & foodbev
The Trek Power high-protein bars are a new plant-based snack option from Natural Balance Foods in the UK that are sure to come as a welcome addition to the market for consumers seeking out a health-conscious option.
The snack bars come in two flavor options including Millionaire Shortbread and Peanut Butter Crunch, which are both packed with 15 grams of plant-based protein. The bars are also reported to have a gluten-free recipe that's free from artificial sweeteners.
Senior Brand Manager Georgina Crook spoke on the new Trek Power high-protein bars saying, "This was the next step for Trek, as research has found that nearly two thirds of consumers (63%) said recognizing the ingredients that go into a product had some impact on their purchasing decisions. Providing natural, plant-based energy has always been at the heart of what the Trek brand does, and we have seen a real opportunity to fill a gap in the sports nutrition market as there is not currently a bar in the top 50 of the category which simultaneously provides plant-based protein and contains no artificial sweeteners.”
The snack bars come in two flavor options including Millionaire Shortbread and Peanut Butter Crunch, which are both packed with 15 grams of plant-based protein. The bars are also reported to have a gluten-free recipe that's free from artificial sweeteners.
Senior Brand Manager Georgina Crook spoke on the new Trek Power high-protein bars saying, "This was the next step for Trek, as research has found that nearly two thirds of consumers (63%) said recognizing the ingredients that go into a product had some impact on their purchasing decisions. Providing natural, plant-based energy has always been at the heart of what the Trek brand does, and we have seen a real opportunity to fill a gap in the sports nutrition market as there is not currently a bar in the top 50 of the category which simultaneously provides plant-based protein and contains no artificial sweeteners.”
Trend Themes
1. Plant-based Protein Snacks - Opportunity for creating more plant-based protein snacks to cater to health-conscious consumers.
2. Gluten-free Snacks - An opportunity exists to develop more snack options that are gluten-free to meet the needs of consumers with dietary restrictions.
3. Clean-label Food - There is potential to create snack bars that have recognizable ingredients and are free from artificial sweeteners to appeal to consumers seeking natural and wholesome food options.
Industry Implications
1. Health Food Industry - The health food industry can capitalize on the trend by expanding their plant-based protein snack offerings.
2. Sports Nutrition Industry - The sports nutrition industry can innovate by creating protein bars that offer plant-based protein without artificial sweeteners to cater to athletes and fitness enthusiasts.
3. Gluten-free Food Industry - The gluten-free food industry can leverage the trend by developing new snack options that are both gluten-free and high in protein.
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