MTN DEW Energy Baja Blast Builds on the Popularity of the Soda Flavor
Michael Hemsworth — June 11, 2022 — Marketing
Avid fans of MTN Dew Baja Blast are likely to rejoice at the news of the MTN DEW Energy Baja Blast drink as a way to increase their energy level in a decidedly flavorful way.
The energy drink boasts the signature flavor of Baja Blast, but is also infused with 180mg of caffeine, citicoline and zinc. The drink is thus great for boosting energy levels, while helping with immunity support and offering a mental boost when feeling foggy.
PepsiCo Energy CMO Fabiola Torres spoke on the new MTN DEW Energy Baja Blast saying, "We know Mtn Dew fans love Baja Blast and love energy drinks. This summer, for a limited time, fans can get the flavour they love, now with the added benefits of energy to get after whatever their day throws at them. There is a Baja Blast for everyone and I think fans should try them all — the only challenge will be choosing a favourite.”
The energy drink boasts the signature flavor of Baja Blast, but is also infused with 180mg of caffeine, citicoline and zinc. The drink is thus great for boosting energy levels, while helping with immunity support and offering a mental boost when feeling foggy.
PepsiCo Energy CMO Fabiola Torres spoke on the new MTN DEW Energy Baja Blast saying, "We know Mtn Dew fans love Baja Blast and love energy drinks. This summer, for a limited time, fans can get the flavour they love, now with the added benefits of energy to get after whatever their day throws at them. There is a Baja Blast for everyone and I think fans should try them all — the only challenge will be choosing a favourite.”
Trend Themes
1. Soda-inspired Energy Drinks - More energy drink companies may look to popular soda flavors to expand their product offerings.
2. Functional Energy Drinks - Energy drink companies may begin incorporating functional ingredients, such as immunity boosters, to differentiate from competitors.
3. Limited-time Offerings - Limited-time offerings like MTN DEW Energy Baja Blast may become a popular strategy to drive sales and increase consumer excitement.
Industry Implications
1. Energy Drinks - Energy drink companies may need to innovate and expand their product lines to stay competitive in the market.
2. Soda - Soda companies may consider licensing their popular flavors to energy drink manufacturers to create new revenue streams.
3. Wellness - Companies in the wellness industry may explore collaborations with energy drink manufacturers to create functional beverages for health-conscious consumers.
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