Some brands are doing what they can to make voting more accessible
Trend - The upcoming U.S. election has resulted in brands doing their part to make voting more accessible to consumers. Everything from ride promotions to education distribution are being facilitated by brands to increase voting accessibility.
Insight - Between gerrymandering, long wait times and other voting difficulties, people are often shut out when it comes to voting in U.S. elections. This has become a growing concern as a contentious election has brought these issues to light, and could actually make them worse. Citizens are increasingly demanding a more fair and accessible voting system that allows everyone's voice to be heard.
Insight - Between gerrymandering, long wait times and other voting difficulties, people are often shut out when it comes to voting in U.S. elections. This has become a growing concern as a contentious election has brought these issues to light, and could actually make them worse. Citizens are increasingly demanding a more fair and accessible voting system that allows everyone's voice to be heard.
Workshop Question - How is your brand taking a stand when it comes to supporting positive causes?
Trend Themes
1. Increased Voter Accessibility - Brands are facilitating ways to increase voting accessibility through promotions, partnerships, and resources.
2. Virtual Voting Education - Brands are creating online resources, learning series, and digital volunteer opportunities to educate and inspire voter participation.
3. Social Media Election Information - Social media platforms are launching election hubs and public service announcements to inform users about voting, COVID-19 precautions, and registration.
Industry Implications
1. Ride-hailing Industry - Promotions for free rides to polls and partnerships with voting organizations present new opportunities for ride-hailing companies to expand their reach and foster civic engagement.
2. Retail Industry - Companies, such as Nordstrom, are partnering with non-profits to create innovative registration hubs, digital resources, and exciting events in order to foster consumer engagement.
3. Social Media Industry - Election hubs and voter education programs give social media platforms an opportunity to provide valuable information to users while also increasing engagement with their platform.
