The nākd Big Bite Bars Have No Added Sugar
Michael Hemsworth — September 13, 2020 — Marketing
References: eatnakd & conveniencestore
The nākd Big Bite bars have been announced by the brand as a new product for consumers who are looking to stave off hunger throughout the day without having to reach for a conventional candy bar. The snack bar is available in Double Chocolish, Peanut Chocolish and Raspberry Chocolish, and comes in 50 gram serving sizes to make it a satisfying alternative to other varieties on the market. Each of the 100% natural bars have no added sugar, and also maintains a gluten-free and vegan recipe.
Senior Brand Manager for Natural Balance Foods Louis Cullinane spoke on the new nākd Big Bite bars saying, "Each bar contains 50% less sugar than a normal chocolate bar and even counts as one of your five a day. This forms part of our ongoing strategy of a wholefood revolution in which we look to make healthier snacking more appealing for consumers without having to compromise on the more indulgent occasions."
Senior Brand Manager for Natural Balance Foods Louis Cullinane spoke on the new nākd Big Bite bars saying, "Each bar contains 50% less sugar than a normal chocolate bar and even counts as one of your five a day. This forms part of our ongoing strategy of a wholefood revolution in which we look to make healthier snacking more appealing for consumers without having to compromise on the more indulgent occasions."
Trend Themes
1. Healthy Snack Bars - Disruptive innovation opportunity: Creating new snack bar flavors and variations with natural ingredients and no added sugar.
2. Gluten-free Snacks - Disruptive innovation opportunity: Developing innovative gluten-free snack options that cater to a growing consumer demand.
3. Vegan Food Options - Disruptive innovation opportunity: Introducing more plant-based and vegan-friendly snack bars with appealing flavors and textures.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Revolutionizing the snack bar industry by offering healthier and more nutritious alternatives to traditional candy bars.
2. Health and Wellness - Disruptive innovation opportunity: Capitalizing on the increasing interest in alternative health-focused snacks to create unique and functional products.
3. Natural and Organic - Disruptive innovation opportunity: Expanding the market for natural and organic snack bars by introducing innovative flavors and positioning them as guilt-free indulgences.
4.4
Score
Popularity
Activity
Freshness
