Sun-Maid's Playful Packaging Helps to Support a Healthier Halloween
Laura McQuarrie — September 30, 2020 — Lifestyle
References: sunmaid & prnewswire
Sun-Maid is putting it own stamp on Halloween tricks and treats with limited-edition glow-in-the-dark packaging and uniquely flavored raisin snacks that offer an alternative to candy. As an alternative to chocolate peanut butter cups, Sun-Maid created yogurt-covered raisin treats with a peanut butter flavor. Alongside Peanut Butter Yogurt Covered Raisins, there's also PB&J Yogurt Covered Raisins for those who love a similar take on a classic food pairing.
For the Halloween season, Sun Maid's Sour Raisin Snacks have been decked out with glow-in-the-dark packaging, which share a sweet way for kids to indulge in strawberry and blue raspberry flavors. As Sun-Maid describes, its "Sour Raisin Snacks are fruit snacks the way nature intended—they taste like sour candy but are whole fruit." Once held up to UV or smartphone light, the playful raisin snack packaging reveals bats that glow.
Image Credit: Sun-Maid Growers of California
For the Halloween season, Sun Maid's Sour Raisin Snacks have been decked out with glow-in-the-dark packaging, which share a sweet way for kids to indulge in strawberry and blue raspberry flavors. As Sun-Maid describes, its "Sour Raisin Snacks are fruit snacks the way nature intended—they taste like sour candy but are whole fruit." Once held up to UV or smartphone light, the playful raisin snack packaging reveals bats that glow.
Image Credit: Sun-Maid Growers of California
Trend Themes
1. Alternative Snack Options - Sun-Maid offers yogurt-covered raisin treats as an alternative to candy, opening up opportunities for healthier snack options.
2. Unique Flavor Pairings - Sun-Maid introduces PB&J flavored yogurt-covered raisins, demonstrating the potential for innovative and unexpected flavor combinations.
3. Interactive Packaging - Sun-Maid's glow-in-the-dark packaging engages consumers and provides an example of how interactive packaging can enhance the consumer experience.
Industry Implications
1. Health Food - The yogurt-covered raisin treats cater to health-conscious consumers looking for healthier snack alternatives.
2. Confectionery - Sun-Maid's unique raisin snacks and interactive packaging tap into the confectionery industry's potential for novelty and playfulness.
3. Packaging - The glow-in-the-dark packaging demonstrates the potential for creative and interactive packaging solutions in the industry.
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