Two New Direct-to-Consumer Online Stores Have Been Launched by PepsiCo
Michael Hemsworth — May 13, 2020 — Business
PepsiCo has announced two new direct-to-consumer online stores that will help to deliver essentials to consumers who need a bit of help keeping their pantry stock in the midst of the COVID-19 pandemic. The new stores include Snacks.com and PantryShop.com, which were developed by the brand's in-house eCommerce team in under 30 days. The stores will offer consumers a place to get the products they need without having to visit a grocery store to continue complying with stay-at-home orders in their respective states.
Senior Vice-President & Head of eCommerce at PepsiCo Gibu Thomas spoke on the new direct-to-consumer online stores saying, "Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser focused on meeting consumer needs and winning in the marketplace. Investing in ecommerce and digital capabilities and talent has been – and will continue to be – a big part of that effort. In these uncertain times, as more and more consumers are using ecommerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love.”
Senior Vice-President & Head of eCommerce at PepsiCo Gibu Thomas spoke on the new direct-to-consumer online stores saying, "Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser focused on meeting consumer needs and winning in the marketplace. Investing in ecommerce and digital capabilities and talent has been – and will continue to be – a big part of that effort. In these uncertain times, as more and more consumers are using ecommerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love.”
Trend Themes
1. Direct-to-consumer Online Stores - The launch of two new direct-to-consumer online stores by PepsiCo offers opportunities for other companies to streamline their distribution channels and reach customers directly.
2. E-commerce and Digital Capabilities - PepsiCo's investment in e-commerce and digital capabilities presents opportunities for other companies to invest in innovative online solutions that adapt to changes in consumer behavior and increase accessibility and convenience.
3. Pantry Stocking Services - The launch of PepsiCo's PantryShop.com presents an opportunity for other companies to create new services that offer fast and convenient access to essential goods for consumers who are unable or unwilling to leave their homes during the COVID-19 pandemic.
Industry Implications
1. Consumer Packaged Goods - Companies in this industry can learn from PepsiCo's direct-to-consumer approach and innovate their own online stores to reach customers more efficiently.
2. E-commerce - The success of PepsiCo's new online stores highlights opportunities for other e-commerce companies to create a seamless, convenient shopping experience for consumers.
3. Food Delivery - The launch of PepsiCo's PantryShop.com shows the potential for companies in this industry to develop new services that offer fast and easy access to essential food and beverages.
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