Très Rasché and Reebok Release the Club C Diamanté Sneaker
Unisex fashion label Très Rasché works in collaboration with Reebok to launch a new iteration of the signature Club C Legacy sneaker model with the latest Diamanté edition. The new silhouette spotlights Diamanté crystals throughout the shoe, which is a notable design aesthetic aligned with the brand. The Diamanté crystals can be seen throughout the lateral side of the shoe and at the back of the shoe. It has a white leather base foundation and is detailed with off-white suede panels over the top of the shoe.
It sits on top of an iridescent EVA midsole foundation with a monogram branding print and metallic silver embroidery that can be seen on the tongue. Mad Bad Ting, founder of Très Rasché, states that "Très Rasché's mission is to inspire our community to wear whatever they want and question everything that was decided before them [...] To personify the Très Rasché energy, we use iridescent diamanté crystals so every wearer is the light in every room and can stand tall in their individuality.”
Image Credit: Reebok, Très Rasché
It sits on top of an iridescent EVA midsole foundation with a monogram branding print and metallic silver embroidery that can be seen on the tongue. Mad Bad Ting, founder of Très Rasché, states that "Très Rasché's mission is to inspire our community to wear whatever they want and question everything that was decided before them [...] To personify the Très Rasché energy, we use iridescent diamanté crystals so every wearer is the light in every room and can stand tall in their individuality.”
Image Credit: Reebok, Très Rasché
Trend Themes
1. Crystal-encrusted Sneakers - The trend of adding crystals to sneakers as a design aesthetic can be harnessed by shoe brands looking to appeal to a fashion-forward demographic.
2. Unisex Shoes - Gender-neutral footwear is becoming a popular trend, offering an opportunity for brands to offer versatile products that appeal to a wider range of consumers.
3. Iridescent Materials - Using iridescent materials in footwear can create a futuristic and flashy design that attracts consumers looking for unique and eye-catching shoes.
Industry Implications
1. Footwear - The footwear industry can take advantage of the trend of incorporating gems, crystals, and iridescent materials into their products to create more fashionable and unique designs.
2. Fashion - The fashion industry can incorporate crystal-encrusted sneakers into their clothing lines to offer more footwear options for consumers looking to make a fashion statement.
3. Jewelry - The jewelry industry can offer complementary products, such as crystal-studded shoelaces or iridescent jewelry, for consumers looking to accessorize their footwear with matching accessories.
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