The BEAMS x New Era x Pokemon Fitted Cap Collection Celebrates a Milestone
Meghan Young — June 3, 2015 — Fashion
References: shop.beams.co.jp & hypebeast
The Pokemon Fitted Cap collection is a collaborative effort between Japanese retailer BEAMS and New Era. Created to celebrate the 20th anniversary of the beloved anime series, it specifically pays tribute to Pikachu, the franchise’s most recognizable and adorable character. Absolutely adorable, the Pokemon Fitted Cap comes in three different iterations to appeal to varying tastes and styles.
Two of the Pokemon Fitted Caps available in Pickahu's trademark yellow, one finished with his cute face and the other with a simpler letter 'P.' The third design is all-black with the silhouette of the character. The latter is clearly made with more subtle fans in mind. Together, the limited edition New Era collection commemorates a milestone while also providing a playful and practical keepsake for devoted fans.
Two of the Pokemon Fitted Caps available in Pickahu's trademark yellow, one finished with his cute face and the other with a simpler letter 'P.' The third design is all-black with the silhouette of the character. The latter is clearly made with more subtle fans in mind. Together, the limited edition New Era collection commemorates a milestone while also providing a playful and practical keepsake for devoted fans.
Trend Themes
1. Collaborative Fashion Collections - The BEAMS x New Era x Pokemon Fitted Cap Collection showcases the trend of collaborations in the fashion industry, creating unique and limited edition products.
2. Celebrating Milestones - The Pokemon Fitted Cap collection highlights the trend of celebrating anniversaries or milestones in popular culture, creating a sense of nostalgia and excitement among fans.
3. Anime-inspired Fashion - The Pokemon Fitted Cap collection taps into the trend of anime-inspired fashion, catering to the growing community of anime fans and showcasing their love for their favorite characters.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the trend of collaborative fashion collections to create unique and limited edition products that appeal to their target audience.
2. Entertainment and Media - The trend of celebrating milestones in popular culture presents opportunities for entertainment and media companies to create special editions or events to engage and excite fans.
3. Anime Merchandise - The anime-inspired fashion trend opens up opportunities for companies in the merchandise industry to create licensed products and tap into the growing anime fanbase.
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