Digiorno's Frozen Pizza Kit Makes It Super Easy to Make Your Own Pizza
Laura McQuarrie — June 16, 2014 — Lifestyle
References: digiorno & brandeating
DiGiorno is now offering a frozen pizza kit that's perfect for making individual pizzas with whatever you want loaded on top of it. With the new DiGiorno design-a-pizza kit comes a hand-tossed pizza, plus individual packets containing meat, cheese, different vegetable toppings and seasoning packs.
There are three DiGiorno kits to choose from with different toppings, including: Pepperoni and Sausage with Peppers & Onions; Spinach, Tomato & Red Onion with Pepperoni; as well as Chicken, Green Peppers & Red Onions with Pepperoni.
The DIY pizza-making kits come priced at about $5 or $6, which make a great starter if you want to add even more of your own ingredients in addition to what's provided in the frozen kits, or just want to prepare the pizzas right out of the box.
There are three DiGiorno kits to choose from with different toppings, including: Pepperoni and Sausage with Peppers & Onions; Spinach, Tomato & Red Onion with Pepperoni; as well as Chicken, Green Peppers & Red Onions with Pepperoni.
The DIY pizza-making kits come priced at about $5 or $6, which make a great starter if you want to add even more of your own ingredients in addition to what's provided in the frozen kits, or just want to prepare the pizzas right out of the box.
Trend Themes
1. DIY Meal Kits - Opportunity for businesses to offer customizable food kits with fresh ingredients and recipe instructions that enable consumers to prepare their favorite meals from scratch at home.
2. Personalized Food Experiences - Opportunity to provide customizable options for consumers to build their own pizza with their choice of toppings and sauces to enhance their dining experience.
3. Single-serving Convenience Foods - Opportunity to offer convenient and customizable single-serving meal options to meet the growing demand for on-the-go, easy-to-prepare meal solutions.
Industry Implications
1. Meal Kit Delivery Services - Meal kit delivery services can offer customizable meal kits with fresh ingredients and recipe instructions to appeal to consumers seeking DIY meal options.
2. Frozen Food Brands - Frozen food brands can cater to the growing demand for single-serving meal solutions with personalized options, such as customizable pizza kits like DiGiorno's design-a-pizza kit.
3. Convenience Stores - Convenience stores can capitalize on the trend toward single-serving, easy-to-prepare meals by offering customizable food options like frozen pizza kits that appeal to busy consumers on-the-go.
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