The KFC Doritos Crunch Burger is Available in South Africa
Rebecca Byers — May 15, 2015 — Marketing
References: kfc.co.za & brandeating
The KFC Doritos Crunch Burger is a zany new addition to the brand's South Africa locations that is an extreme extension of the experimental partnership between Frito-Lay and Yum! Brands, the parent company that owns Taco Bell and KFC.
The sandwich is billed by KFC South Africa as the brand's "crunchiest crunch burger yet," and features Sweet Chili Heat Doritos. The sandwich is also topped with a layer of spicy cheese sauce, a slice of cheese and lettuce.
Stateside, Taco Bell seems to be the one leading the way in terms of incorporating Doritos products into a range of taco dishes. In the meantime, KFC fans will have to wait to see if its international success will lead to a US introduction of the Doritos Crunch Burger.
The sandwich is billed by KFC South Africa as the brand's "crunchiest crunch burger yet," and features Sweet Chili Heat Doritos. The sandwich is also topped with a layer of spicy cheese sauce, a slice of cheese and lettuce.
Stateside, Taco Bell seems to be the one leading the way in terms of incorporating Doritos products into a range of taco dishes. In the meantime, KFC fans will have to wait to see if its international success will lead to a US introduction of the Doritos Crunch Burger.
Trend Themes
1. Chip-encrusted Burgers - Fast food chains partnering with snack companies to create unique burger options can disrupt traditional menu offerings.
2. Spicy Cheese Sauce - Incorporating spicy cheese sauce into menu items can attract customers seeking bolder flavors.
3. International Fast Food Offerings - Introducing popular international fast food menu items into new markets can create excitement and drive sales.
Industry Implications
1. Fast Food - Fast food chains can benefit from collaborating with snack companies and experimenting with menu options to stay competitive.
2. Snack Food - Snack food companies can expand their reach by partnering with fast food chains and creating unique products for new markets.
3. Food Service Distribution - Introducing popular international menu items into new markets can create new distribution opportunities for food service providers.
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