Madam Glam Offers Simple At-Home Gel Manicure Cosmetics
Laura McQuarrie — January 21, 2017 — Fashion
References: madamglam
As an alternative to visiting the nail salon, there are plenty of at-home gel manicure treatments on the market that have the potential to deliver professional results at a fraction of the cost. However, most of these DIY gel manicures involve the application of a base coat, which needs to be cured before any colored coats are added, which also need to be cured with either a UV or LED lamp. To simplify this multi-step process, Miss Glam introduced a line of One Step Gelpolish with top and base coats integrated, meaning that curing can happen much less often.
The One Step Gel collection includes a range of colors like Minty Glam and Violet Star, as well as a variety of sheer, jelly, iridescent and neon finishes.
The One Step Gel collection includes a range of colors like Minty Glam and Violet Star, as well as a variety of sheer, jelly, iridescent and neon finishes.
Trend Themes
1. At-home Gel Manicures - Opportunity for disruptive innovation in the beauty industry by creating more convenient and cost-effective at-home gel manicure products.
2. Simplified Application Process - Potential for disruptive innovation in the cosmetic industry by developing simplified gel manicure products that eliminate the need for multiple steps and curing with UV or LED lamps.
3. Wide Range of Finishes - Opportunity for disruptive innovation in the nail polish industry by introducing a diverse range of finishes for gel manicures.
Industry Implications
1. Beauty - Opportunity for the beauty industry to capitalize on the growing demand for at-home gel manicure products.
2. Cosmetics - Potential for disruptive innovation in the cosmetics industry by creating new gel manicure formulations that simplify the application process.
3. Nail Polish - Opportunity for disruptive innovation in the nail polish industry by expanding the range of finishes available for gel manicures.
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