This Illustrated Packaging Gives Personality to the Food Products
Michael Hemsworth — November 23, 2016 — Lifestyle
References: behance.net & packageinspiration
Designed by Anton Yeroma, these illustrated packaging examples identify how personality can be infused into seemingly simple products by highlighting a more artisanal aesthetic. While olives, jam and hot sauce are staples within the fridge of many consumers, they're often not branded beyond being somewhat simple because of the commonplace nature they hold. Yeroma goes against this with vibrantly illustrated examples of branding that sees the items come to life and take center stage rather than blend into the preserves section.
The illustrated packaging examples sees the olives jar emblazoned with rustic imagery of an olive tree, while the raspberry jam is personified with the imagery of the Raspberry Man. The hot sauce features an anthropomorphic pepper that has come to life to don a skeleton mask for a touch of humor.
The illustrated packaging examples sees the olives jar emblazoned with rustic imagery of an olive tree, while the raspberry jam is personified with the imagery of the Raspberry Man. The hot sauce features an anthropomorphic pepper that has come to life to don a skeleton mask for a touch of humor.
Trend Themes
1. Artisanal Packaging - There is an opportunity to showcase artisanal design by infusing personality and unique aesthetics into simple products.
2. Illustrated Branding - An opportunity to use imaginative and vibrant designs that turn simple items into a focal point of the product.
3. Personified Branding - There is a trend towards personifying simple items and giving them greater personality to create a more engaging brand identity.
Industry Implications
1. Packaging Design - There is an opportunity for packaging design companies to incorporate more unique and imaginative designs for food products that will make them distinctive and stand out in the market.
2. Food Manufacturing - There is an opportunity for food manufacturers to create new and innovative ways to showcase their products and differentiate themselves from competitors by incorporating illustrated and personified branding.
3. Advertising and Marketing - Companies can take advantage of the trend towards illustrated and personified branding by creating advertising campaigns that highlight the unique and engaging personality of the brand's products.
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