Loli's 'Blend It Yourself' Lets Consumers Make Their Own Care Items
Laura McQuarrie — November 15, 2017 — Art & Design
References: lolibeauty & hellogiggles
Between store-bought personal care products and DIY beauty projects, there's Loli, a brand that offers a 'Blend It Yourself' option that helps consumers to make their own products to either cleanse, hydrate or treat.
Loli (Living Organic Loving Ingredients) favors high-quality, organic and fair trade ingredients like plum elixir, blue cornflower water, chia carrot water and mamey seed elixir. To begin creating one's own beauty products, one begins by selecting a base ingredient. From there, a consumer may choose three mix-in ingredients like aloe vera, royal manuka honey or cloudberry, which will generally be chosen for their desired skincare benefits. As an alternative to making a custom mix, the individual ingredients are also available for purchase.
Loli's products are packaged in recyclable or reusable containers, appealing to both environmentally conscious and DIY consumers, who will likely be enthusiastic to repurpose them.
Loli (Living Organic Loving Ingredients) favors high-quality, organic and fair trade ingredients like plum elixir, blue cornflower water, chia carrot water and mamey seed elixir. To begin creating one's own beauty products, one begins by selecting a base ingredient. From there, a consumer may choose three mix-in ingredients like aloe vera, royal manuka honey or cloudberry, which will generally be chosen for their desired skincare benefits. As an alternative to making a custom mix, the individual ingredients are also available for purchase.
Loli's products are packaged in recyclable or reusable containers, appealing to both environmentally conscious and DIY consumers, who will likely be enthusiastic to repurpose them.
Trend Themes
1. Customized Beauty - The trend of tailor-made beauty products allows consumers to create personalized skincare items to meet their specific needs.
2. DIY Skincare - The rise of DIY beauty projects has led to brands like Loli offering consumers the option to blend their own personal care products.
3. Eco-friendly Packaging - Loli's use of recyclable or reusable containers taps into the growing demand for environmentally friendly packaging solutions in the beauty industry.
Industry Implications
1. Beauty Products - The beauty industry can explore the disruptive innovation opportunity of offering customizable solutions for consumers to create their own skincare products.
2. DIY Beauty - The DIY beauty industry can leverage the trend of tailor-made beauty products by providing consumers with the necessary ingredients and tools to make their own skincare items.
3. Sustainable Packaging - The packaging industry has an opportunity to innovate by developing more eco-friendly solutions to meet the growing demand for environmental sustainability in the beauty sector.
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