Scrub Co. Offers Exfoliation Products with a Range of Ingredients
Mishal Omar — June 5, 2017 — Marketing
References: goodbrand.co.nz & thedieline
Scrub Co. is a New Zealand-based brand that offers a range of natural and organic coffee scrubs designed to exfoliate the face and body.
All of the scrubs are organic and based in coffee, but come with varying ingredients. The Scrub Co. brand offers a Raw Manuka Honey, an Original, a Cinnamon, a Grapefruit and a Hemp Seed – with consumers being able to choose between their preferred benefits and scents. The packaging for the products themselves was designed by the creative agency Goodbrand, which followed a similar theme for the individual products but changed each slightly – using different vibrant colors and patterns to make each product distinct.
Scrub Co.'s health-focused products are perfect for those seeking natural cosmetic items.
All of the scrubs are organic and based in coffee, but come with varying ingredients. The Scrub Co. brand offers a Raw Manuka Honey, an Original, a Cinnamon, a Grapefruit and a Hemp Seed – with consumers being able to choose between their preferred benefits and scents. The packaging for the products themselves was designed by the creative agency Goodbrand, which followed a similar theme for the individual products but changed each slightly – using different vibrant colors and patterns to make each product distinct.
Scrub Co.'s health-focused products are perfect for those seeking natural cosmetic items.
Trend Themes
1. Organic Skincare Products - The trend of using organic and natural ingredients for skincare products is on the rise, providing an opportunity for businesses to innovate and offer unique formulations such as organic coffee-based scrubs.
2. Customizable Cosmetic Products - Consumers are seeking customized cosmetic products that cater to their individual preferences and needs, inspiring businesses to create diverse product lines with varied ingredients and scent options such as Scrub Co.'s range of coffee scrubs.
3. Sustainable Packaging Solutions - As consumers become more conscious of their environmental impact, there is an opportunity for businesses to innovate and offer sustainable packaging solutions such as Scrub Co.'s use of vibrant colors and patterns on recyclable packaging.
Industry Implications
1. Organic Skincare Industry - The market for organic skincare products is growing rapidly, providing a potential opportunity for businesses to enter the industry and offer unique formulations using organic and natural ingredients.
2. Cosmetics Industry - The cosmetics industry is constantly evolving, and there is an opportunity for businesses to differentiate themselves by offering customizable products and utilizing sustainable packaging solutions.
3. Coffee Industry - Aside from its traditional use as a beverage, coffee is being utilized for other applications such as skincare, providing an opportunity for businesses in the coffee industry to diversify their offerings and expand into new markets.
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