'Easy' Takes the Embarrassment Out of Menstrual Hygiene Products
Laura McQuarrie — October 29, 2016 — Lifestyle
References: easyperiod & marketingmag
'Easy' is the name of a new organic delivery subscription service that's aiming to set itself apart by taking the shame out of menstrual hygiene products and the discomfort that often surrounds a woman's natural body functions.
'No Shame' is the name of Easy's newest campaign, which features posters that help to reveal what's often hidden behind closed doors. For instance, one poster features a woman going skinny dipping with a visible tampon string, while another shows a couple changing a set of period-stained sheets.
All too often, a woman's own discomfort regarding menstruation is often based purely on societal pressures. Alyssa Bertram, the CEO and founder of Easy remarks: "We wanted to do something that made people talk about periods because it’s something that is still looked at as taboo or shameful, which is a bit ridiculous in this day and age."
'No Shame' is the name of Easy's newest campaign, which features posters that help to reveal what's often hidden behind closed doors. For instance, one poster features a woman going skinny dipping with a visible tampon string, while another shows a couple changing a set of period-stained sheets.
All too often, a woman's own discomfort regarding menstruation is often based purely on societal pressures. Alyssa Bertram, the CEO and founder of Easy remarks: "We wanted to do something that made people talk about periods because it’s something that is still looked at as taboo or shameful, which is a bit ridiculous in this day and age."
Trend Themes
1. De-stigmatizing Menstruation - Easy's 'No Shame' campaign aims to de-stigmatize menstruation and promote open conversations about periods.
2. Organic Subscription Services - Easy's organic delivery subscription service offers a convenient and environmentally-friendly option for menstrual hygiene products.
3. Body Positivity - Easy's campaign promotes body positivity by showcasing the natural functions of women's bodies.
Industry Implications
1. Feminine Hygiene Products - The feminine hygiene products industry could benefit from creating products and campaigns that eliminate shame and promote openness about menstruation.
2. Subscription Services - The subscription services industry can explore new opportunities by offering organic and eco-friendly alternatives for various products, including menstrual hygiene products.
3. Advertising and Marketing - The advertising and marketing industry can tap into the trend of body positivity and create campaigns that challenge societal norms and aim to de-stigmatize natural bodily functions like menstruation.
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