'Easy' Provides an Alternative to Shopping for Menstrual Supplies
Laura McQuarrie — October 29, 2016 — Lifestyle
References: easyperiod
While stocking up on menstrual hygiene products typically requires a trip to the store, 'Easy' is setting itself apart as a period subscription service that promises women will never have to shop for feminine products ever again.
Easy offers three types of subscriptions, meaning that a woman is able to order a three month supply of tampons, pads and liners or pads and tampons, based on which combination she prefers best.
One of the biggest features that distinguishes Easy from other period subscription services out there is that it deals only in organic products, meaning that there are absolutely no synthetic fibers, bleach or plastic involved—just 100% organic cotton. Best of all, Easy donates 5% of all profits to ZanaAfrica Foundation, which supplies pads to girls in Kenya so that they don't miss school when menstruating.
Easy offers three types of subscriptions, meaning that a woman is able to order a three month supply of tampons, pads and liners or pads and tampons, based on which combination she prefers best.
One of the biggest features that distinguishes Easy from other period subscription services out there is that it deals only in organic products, meaning that there are absolutely no synthetic fibers, bleach or plastic involved—just 100% organic cotton. Best of all, Easy donates 5% of all profits to ZanaAfrica Foundation, which supplies pads to girls in Kenya so that they don't miss school when menstruating.
Trend Themes
1. Organic Period Products - Disruptive innovation opportunity: Develop new organic period product lines with sustainable and eco-friendly materials.
2. Period Subscription Services - Disruptive innovation opportunity: Create customizable period subscription services that offer a variety of product combinations and delivery schedules.
3. Socially Conscious Period Solutions - Disruptive innovation opportunity: Establish period brands that contribute a portion of profits to initiatives supporting menstrual hygiene in disadvantaged communities.
Industry Implications
1. Feminine Hygiene - Disruptive innovation opportunity: Introduce innovative period products and subscription services to meet the evolving needs and preferences of women.
2. Sustainable Manufacturing - Disruptive innovation opportunity: Develop sustainable manufacturing processes for organic period products, reducing environmental impact.
3. Social Impact - Disruptive innovation opportunity: Collaborate with organizations supporting menstrual hygiene in disadvantaged communities to create effective solutions and raise awareness.
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