The Knixteen Undergarments Aim to Destigmatize Menstruation
Mary Van Puymbroeck — July 12, 2017 — Life-Stages
Knixteen's period-proof undergarments introduce a collection of leak-preventing underwear designed specifically for teens.
Knixteen's parent company, 'Knixwear,' is a Toronto-based startup that has expanded its range to include products specifically developed for teens. According to Knixwear's founder and CEO Joanna Griffiths, "The decision to expand into a youth-based line came from listening to our customers and hearing repeatedly that they wished that leak-proof underwear existed when they were young."
The Knixteen period-proof undergarments are made out a soft, performance fabric and feature the patented leak-proof technology that distinguishes Knixwear from other products. A carbon cotton layer has been added inside the fabric that makes the panties quick-drying and moisture-wicking. Available in bikini or boy-cut styles, the Knixteen panties come in a zipped case that can be re-purposed however the users likes.
Knixteen's parent company, 'Knixwear,' is a Toronto-based startup that has expanded its range to include products specifically developed for teens. According to Knixwear's founder and CEO Joanna Griffiths, "The decision to expand into a youth-based line came from listening to our customers and hearing repeatedly that they wished that leak-proof underwear existed when they were young."
The Knixteen period-proof undergarments are made out a soft, performance fabric and feature the patented leak-proof technology that distinguishes Knixwear from other products. A carbon cotton layer has been added inside the fabric that makes the panties quick-drying and moisture-wicking. Available in bikini or boy-cut styles, the Knixteen panties come in a zipped case that can be re-purposed however the users likes.
Trend Themes
1. Period-proof Undergarments for Teens - Opportunity for companies to develop innovative, leak-preventing underwear specifically designed for teenagers.
2. Expansion of Knixwear Into Youth Market - Opportunity for companies to expand their product lines to include youth-based undergarments and tap into this growing market.
3. Leak-proof Technology in Underwear - Opportunity for companies to integrate leak-proof technology into their underwear products to provide added value and functionality.
Industry Implications
1. Apparel - Opportunity for apparel companies to create and market period-proof undergarments for teens.
2. Startups - Opportunity for startups to enter the youth undergarment market and offer innovative solutions to address the needs of teenagers.
3. Textile Manufacturing - Opportunity for textile manufacturers to develop and produce performance fabrics with leak-proof technology for underwear.
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