The O'WOW At-Home Smoothing Treatment Kit is Vegan-Friendly
Jana Pijak — October 26, 2020 — Fashion
References: beautybay
The O'WOW At-Home Smoothing Treatment Kit leaves locks with a "salon-professional finish that lasts for up to three months." The kit consists of vegan-friendly and cruelty-free products that are also formaldehyde and sulphate-free.
Helping to hydrate dry hair and eliminate frizz, this at-home haircare set is ideal for consumers seeking a DIY alternative to in-person salon treatments during COVID-19. In response to the ongoing pandemic, more consumers are avoiding salons in response to social distancing safety measures, leading to a heightened demand for at-home treatments that are easy to follow and free from harsh chemicals.
Consisting of a Sulphate-Free Shampoo, a Sulphate-Free Conditioner and a Smoothing Treatment Spray, this kit does just that and leaves hair looking healthier while giving consumers peace of mind regarding overall safety.
Helping to hydrate dry hair and eliminate frizz, this at-home haircare set is ideal for consumers seeking a DIY alternative to in-person salon treatments during COVID-19. In response to the ongoing pandemic, more consumers are avoiding salons in response to social distancing safety measures, leading to a heightened demand for at-home treatments that are easy to follow and free from harsh chemicals.
Consisting of a Sulphate-Free Shampoo, a Sulphate-Free Conditioner and a Smoothing Treatment Spray, this kit does just that and leaves hair looking healthier while giving consumers peace of mind regarding overall safety.
Trend Themes
1. DIY At-home Haircare - The rise in DIY at-home haircare creates opportunities for brands to develop convenient and effective products that cater to consumer demand for salon-quality results.
2. COVID-19 Safe Hair Treatments - The ongoing pandemic has created a demand for at-home hair treatments that are easy to follow and free from harsh chemicals, presenting an opportunity for brands to innovate and meet consumer needs.
3. Vegan-friendly Haircare - The increasing popularity of vegan-friendly and cruelty-free haircare products provides an opportunity for brands to tap into the growing consumer trend towards ethical and sustainable beauty choices.
Industry Implications
1. Beauty and Personal Care - In the beauty and personal care industry, there is a growing market for DIY at-home haircare products that offer salon-quality results and cater to changing consumer preferences during COVID-19.
2. E-commerce and Direct-to-consumer - The rise in demand for at-home hair treatments presents an opportunity for e-commerce and direct-to-consumer brands to develop and distribute convenient and safe products that can be easily accessed online.
3. Natural and Sustainable Products - The trend towards vegan-friendly, cruelty-free, and sulphate-free haircare products aligns with the increasing consumer demand for natural and sustainable beauty options, creating opportunities for brands to differentiate themselves in the market.
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