Sugaberry is a Lifestyle Brand for and by Moms of Color
Ellen Smith — May 19, 2020 — Lifestyle
References: sugaberry
Sugaberry is an exciting new lifestyle brand that's made by and for women of color, specifically new moms.
Finding engaging content on the topic of motherhood can be a difficult task, this, coupled with the lack of diversity in the entertainment world makes for incredibly limited content that caters to new moms of color. In light of this, the creators of Sugaberry came together to produce original audio, entertainment, editorial content, newsletters, interviews with celebrities and more, all of which offer a modern approach to discussing motherhood.
According to the lifestyle brand's creators, Sugaberry is "a daily love letter to black and brown moms everywhere," offering relatable content that modern mothers can relate to and enjoy.
Image Credit: Sugaberry
Finding engaging content on the topic of motherhood can be a difficult task, this, coupled with the lack of diversity in the entertainment world makes for incredibly limited content that caters to new moms of color. In light of this, the creators of Sugaberry came together to produce original audio, entertainment, editorial content, newsletters, interviews with celebrities and more, all of which offer a modern approach to discussing motherhood.
According to the lifestyle brand's creators, Sugaberry is "a daily love letter to black and brown moms everywhere," offering relatable content that modern mothers can relate to and enjoy.
Image Credit: Sugaberry
Trend Themes
1. Diverse Motherhood Media - Opportunities for creating media platforms and content that cater to the diverse experiences of mothers.
2. Inclusive Lifestyle Brands - Potential for lifestyle brands that specifically target and include underrepresented communities, such as moms of color.
3. Modern Motherhood Narratives - Creation of modern and relatable narratives and content that reflect the experiences of today's mothers.
Industry Implications
1. Media and Entertainment - Opportunities for media companies to create diverse and inclusive content for mothers, such as podcasts, videos, and articles.
2. Fashion and Beauty - Potential for fashion and beauty brands to create products and campaigns that represent and target the diverse needs and experiences of moms of color.
3. Publishing and Editorial - Creation of publishing platforms and editorial content that amplify the voices and stories of underrepresented mothers, providing a platform for their unique perspectives.
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