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Emergency Meal

Organizations and brands are assisting food banks to meet demand during COVID-19

Trend - Many brands and not-for-profit organizations in North America are joining forces to provide food banks with much-needed supplies and workers during COVID-19. These initiatives introduce some security in meeting the demand for meals, which has significantly increased as the pandemic continues.

Insight - The levels of food insecurity in communities has exponentially increased since the beginning of the COVID-19 pandemic, creating a demand for more support from the government and brands who are perceived to have the resource capacity to help. While for some consumers, this is a chance to alleviate financial strain from losing their jobs, for others—this becomes an opportunity to help and feel needed during uncertain times.
Workshop Question - How can your brand help in alleviating issues such as food insecurity?
Trend Themes
1. Emergency Food Programs - Emergency food programs have gained importance during COVID-19 pandemic to alleviate food insecurity on a global scale.
2. Nutrition Food-forward Initiatives - Companies like Dole Packaged Food are providing access to healthy food and partnering with other organizations to support seniors and families in underserved areas.
3. Emergency Meal Deliveries - More companies and organizations are partnering to provide emergency meals to children in need, through the help of public-private partnerships such as the one between McLane Global and USDA.
Industry Implications
1. Food Distribution - Food distributors could leverage technology and partnerships to increase real-time access and delivery of emergency food and supplies in high demand.
2. Logistics and Supply Chain - Logistics companies could rethink their supply chains and shipping methods to adapt to the COVID-19 crisis and meet the increased demand for emergency food programs.
3. Health and Wellness - As more companies focus on health and wellness, there are opportunities to support and scale initiatives in food companies, encouraging access to more nutritious alternatives.
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 32 Examples:
32,386 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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