The Klarnival Helps to Make Up for This Summer's Cancelled Festivals
Laura McQuarrie — August 19, 2020 — Marketing
References: campaignlive
Knowing that many people are missing out on their favorite summer festivals this season, Klarna is hosting an online virtual festival event called the Klarnival. To acknowledge the disruption to festival season, Klarna will be giving a series of solo artists and bands to perform and it will also be sharing a series of festival-appropriate masterclasses.
By tuning into the Klarnival, attendees will learn how to transform their garden into a glamping experience with Go Outdoors and Comet or get a masterclass in styling from Morphe and a New Look stylist. For four days, the Klarnival will be broadcast on Instagram and Facebook Live. As well as offering entertainment for festival fans, the experience also helps to support artists, as Klarna will be donating to Help Musicians.
Image Credit: Klarna
By tuning into the Klarnival, attendees will learn how to transform their garden into a glamping experience with Go Outdoors and Comet or get a masterclass in styling from Morphe and a New Look stylist. For four days, the Klarnival will be broadcast on Instagram and Facebook Live. As well as offering entertainment for festival fans, the experience also helps to support artists, as Klarna will be donating to Help Musicians.
Image Credit: Klarna
Trend Themes
1. Virtual Festival Events - Virtual festival events provide an innovative solution to engage and entertain audiences who are unable to attend physical festivals.
2. Online Masterclasses - Online masterclasses offer disruptive innovation opportunities for brands to provide valuable educational content to consumers in a virtual format.
3. Supporting Artists - Supporting artists through virtual festivals and donations presents a disruptive innovation opportunity to connect with a dedicated audience and contribute to the arts community.
Industry Implications
1. Entertainment - The entertainment industry can embrace virtual festival events to reach a wider audience and provide interactive experiences.
2. Education - The education industry can leverage online masterclasses to deliver valuable skills and knowledge to learners worldwide.
3. Charity - The charity industry can explore virtual festivals as a means to raise funds and support artists while engaging with supporters in an innovative way.
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