LetsBab Lets Consumers Share and Shop Brands Via Messenger
Laura McQuarrie — March 25, 2019 — Social Good
References: letsbab & cosmeticsbusiness
LetsBab is a new social shopping app that recently launched in the UK and US, giving consumers the power to share and shop brands via Messenger and social media. With LetsBab, users have the ability to earn 5% of the sale of the item if their recommendation is used.
On the app, users are able to shop for a wide range of items across categories like beauty, fashion and home. Some of the brands currently on the app include Coach, ASOS and Boohoo, with more added on a weekly basis.
The LetsBab app is based around the power of personal recommendations and as founder Bonnie Takhar describes, "We are the first platform to allow anyone and everyone to share what they love and earn cash.” Additionally, customers will be given the option to share what they earn with a partnering charity.
On the app, users are able to shop for a wide range of items across categories like beauty, fashion and home. Some of the brands currently on the app include Coach, ASOS and Boohoo, with more added on a weekly basis.
The LetsBab app is based around the power of personal recommendations and as founder Bonnie Takhar describes, "We are the first platform to allow anyone and everyone to share what they love and earn cash.” Additionally, customers will be given the option to share what they earn with a partnering charity.
Trend Themes
1. Social Shopping Apps - LetsBab enables consumers to share and shop brands via Messenger, creating a personalized and social shopping experience.
2. P2P Shopping - LetsBab introduces a peer-to-peer shopping model where users can earn a commission by recommending and sharing products, disrupting traditional retail channels.
3. Earn Cash Through Recommendations - LetsBab incentivizes users by offering them the opportunity to earn 5% of the sale when their recommendations are used, revolutionizing the way people monetize their opinions and fashion choices.
Industry Implications
1. E-commerce - LetsBab's social shopping app represents a disruptive innovation in the e-commerce industry, merging social platforms with online shopping.
2. Fashion Retail - LetsBab enables fashion retailers to leverage personal recommendations and peer-to-peer sharing to increase brand awareness and drive sales, transforming the traditional retail landscape.
3. Charitable Partnerships - LetsBab's integration of partnering charities presents opportunities for non-profit organizations to benefit from consumer-driven recommendations and personal brand endorsements, creating a new approach to fundraising.
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