In BevMo! Stores, 'Smart Aisle' Offers Product Recommendations
Laura McQuarrie — January 30, 2019 — Business
References: themarsagency & thespiritsbusiness
Smart speakers and voice-activated assistants are popping up in more homes and smartphones daily but the potential of AI assistants remains largely untapped for retail environments—yet The Mars Agency’s Smart Aisle platform is changing this.
The in-store shopping tool, Smart Aisle, helps consumers with product selection and education by combining a voice-powered interface with artificial intelligence and LED shelf lights. Smart Aisle is being integrated into BevMo! stores in California, giving shoppers the ability to talk about their whisky preferences and receive three recommendations. While there are plenty of apps and services for shoppers that help to suggest products, this system takes it a step further by reading out product names and descriptions, as well as highlighting the recommended products with the integrated lighting system.
The in-store shopping tool, Smart Aisle, helps consumers with product selection and education by combining a voice-powered interface with artificial intelligence and LED shelf lights. Smart Aisle is being integrated into BevMo! stores in California, giving shoppers the ability to talk about their whisky preferences and receive three recommendations. While there are plenty of apps and services for shoppers that help to suggest products, this system takes it a step further by reading out product names and descriptions, as well as highlighting the recommended products with the integrated lighting system.
Trend Themes
1. Voice-activated Shopping Assistants in Retail Environments - The trend towards using AI assistants for retail environments presents an opportunity to improve the shopping experience and streamline product selection.
2. Integrated Voice-powered Systems with LED Shelf Lights - Integrating voice-powered systems with LED shelf lights offers a solution to provide better product recommendations to shoppers.
3. AI-powered In-store Shopping Tools - The development of AI-powered in-store shopping tools can help retailers create a more personalized and efficient shopping experience.
Industry Implications
1. Retail - The retail industry can benefit from using voice-activated assistants to help customers find and purchase the products they want.
2. Technology - Voice-activated shopping assistants require technology integration, making the technology industry a key player in this trend.
3. Consumer Goods - Consumer goods companies have the opportunity to improve product recommendations through the development and integration of voice-powered platforms with LED shelf lights.
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