Consumers turn to video games to simulate real-life experiences
Implications - Thanks to the popularity of the farming game Farmville, consumers are once again embracing life-mimicking games, from new versions of The Sims to entrepreneur role-playing games. However, today’s online gamers also get social networking capability—not only can they simulate life experiences, they can also share them with their friends. Like augmented reality and reality TV, life-simulating games let a person go outside of their comfort zone and “live” in a way that may be drastically different to reality.
Trend Themes
1. Life-simulating Games - The rise of life-simulating games has created virtual realities that allow people to take risks and play out scenarios beyond their comfort zones.
2. Social Networking Capability - Social networking capability in video gaming has allowed users to share experiences and add another layer of interconnectivity to their digital lives.
3. Game-based Training - Companies are increasingly using game-based training, recruiting, and entrepreneurship simulation, like 'My Marriott Hotel,' to train and engage employees and job candidates.
Industry Implications
1. Hospitality Industry - Companies in the hospitality industry can use game-based recruitment and training to attract new employees and retain existing ones by providing a fun and interactive way to learn about the industry.
2. Video Game Industry - The video game industry can continue to explore the potential of life-simulating games and social networking capability as users seek ever more immersive and interactive experiences.
3. Job Training and Recruitment - The use of game-based training and recruitment can be adopted by a wide range of industries to provide a fun and interactive way to teach and attract new talent.
8 Featured, 62 Examples:
531,824 Total Clicks
Date Range:
Jul 10 — Jun 11
Trending:
Mild
Consumer Insight Topics:
