The Decode Jay-Z Game Tests a Player's Knowledge of Hova with Bing
Michael Hines — October 20, 2010 — Tech
References: bing.decodejay-z & highsnobiety
The new Decode Jay-Z game is giving Google a run for its money as the best search engine game ever. Sorry Pac-Man, but I'm going to have to side with Hova on this one.
The Decode Jay-Z game has players answering questions derived from Jay-Z's upcoming book Decoded. The clues can be either found in the real world or online, and once answered, will reveal a page from Jay-Z's new book. Bing plans to release all 300 pages from the book through this game, so dedicated fans can read and play through the entire book. Hova, you've done it again.
The Decode Jay-Z game has players answering questions derived from Jay-Z's upcoming book Decoded. The clues can be either found in the real world or online, and once answered, will reveal a page from Jay-Z's new book. Bing plans to release all 300 pages from the book through this game, so dedicated fans can read and play through the entire book. Hova, you've done it again.
Trend Themes
1. Interactive Search Engine Games - There is an opportunity to create more interactive search engine games that engage users in new and unique ways.
2. Branded Interactive Gaming Campaigns - Brands can leverage interactive games with intellectual property to create memorable and engaging branded campaigns.
3. Gamification of User Generated Content - Encouraging user-generated content through gamification can lead to increased engagement and valuable data collection.
Industry Implications
1. Entertainment - Entertainment companies can create interactive gaming experiences to promote new releases and generate buzz.
2. Technology - Technology companies can develop gamification strategies to increase user engagement and data collection.
3. Publishing - Publishing companies can incorporate interactive games into their marketing strategies to engage readers and promote new releases.
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