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Beyond Reading

Traditional books are forgotten as technology enhances the reading experience

Implications - Today’s bookworm doesn’t need to visit a library or a bookstore. She can peruse digital shelves on her tablet, visit Twitter or Facebook for book recommendations and even experience a book like never before—via augmented reality. It is true that while traditional book sales have dipped, sales for e-books have never been higher. The way a consumer reads has been forever changed, and the digital book industry—and its related industries—will only continue to expand from here.
Trend Themes
1. Digital Reading Platforms - The availability of digital reading platforms such as e-books and augmented reality books have revolutionized the traditional way of reading and book consumption.
2. Social Media Book Clubs - The rise of social media book clubs such as Copia and Twitter Book Clubs have enabled wider accessibility and sharing of book reviews, recommendations, and discussions among book enthusiasts across the globe.
3. Sleeker and Affordable E-readers - The development and launch of sleeker, more compact, and more affordable e-readers such as the new Amazon Kindle and the concept eRoll Reader offer disruptive innovation opportunities in the e-book industry and its related sectors.
Industry Implications
1. Digital Publishing Industry - The digital publishing industry has potential for disruptive innovation by exploring new digital book formats and immersive experiences such as augmented reality and interactive storytelling.
2. Social Media Marketing and Advertising - The social media book clubs trend offers major disruptive innovation opportunities for marketing and advertising agencies in terms of social media book promotion campaigns and influencer marketing collaborations with book enthusiasts and bloggers.
3. Consumer Electronics Manufacturing - The sleek and affordable e-readers trend presents disruptive innovation opportunities for companies in the consumer electronics manufacturing industry, such as developing novel e-reader designs, improving user experience and developing features such as augmented reality and flexible designs.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
378,888 Total Clicks
Date Range:
May 10 — Jun 11
Trending:
Average
Consumer Insight Topics:

Featured Examples

Rollable E-Readers
Rollable E-Readers
The eRoll Reader Gives You the Comfort of a Book to Curl Up With
The eRoll reader is a super-cool concept gadget by Dragan Trencevski that will let you curl up in a corner with a good e-book. It's probably not bound to hit the market anytime soon, but it's a compelling… MORE
play_circle_filledAugmented Reality Books
Augmented Reality Books
Dorling Kindersley Launches Kid's Publications with High-Tech Features
Reading was always a way to let one's imagination run free, but what happens when you grow up in a digital generation where life runs at an incredibly fast pace and then there is no time to stop, sit down,… MORE
Revamped E-Books
Revamped E-Books
The New Amazon Kindle has Some Exciting New Features
The new Amazon Kindle is a more sleek and compact version of its predecessor, appealing to many Kindle fans. Managing to retain its original six-inch screen size, the e-book attained a more eye-pleasing… MORE
Bookworm Social Media Sites
Bookworm Social Media Sites
The Copia Social Network Lets You Virtually Share Your Books
Bookworms are definitely going to want to be an early adopter of the new Copia social network. Copia is a new platform that lets you buy books in addition to sharing information about them. You can call… MORE
Twitter Book Clubs
Twitter Book Clubs
Twitter Account 1book140 Created by The Atlantic Becomes Online Book Club
Readers all from all corners of the world can now virtually participate in an online book club thanks to journalism professor Jeff Howe and the editorial staff at The Atlantic. The online book club functions… MORE

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