Companies further capitalize on pop culture by creating iconic hybrids
Implications - Classic pop cultural characters have a definite appeal to the general population. However, the sameness that is recurrent in these icons may become a little mundane. By merging distinct pop culture characters to form unique combos, businesses boost the popularity of all the icons featured, presenting their fans with something that is both familiar and new at the same time.
Trend Themes
1. Pop Culture Mashups - Consumers enjoy seeing pop culture figures re-contextualized in unexpected ways because it's humorous to them. Corporations looking to craft appealing promotional campaigns may consider employing humorous elements in their ads.
2. Celebrity and Character Mashups - Blending of famous characters with celebrities has the potential of creating a whole new mythology, thus attracting new demographics to the original content creators.
3. Iconic Character Redesigns - Companies that take the much-loved characters of their audiences and reimagine them should be focusing on breaking outside of the gender and social norms previously established along with the growth of their character's brand.
Industry Implications
1. Marketing and Advertising - Humorous and unexpected pop culture mashups can serve as an excellent marketing tool for brands looking to increase their target audience reach.
2. Entertainment and Media - The combination of fandoms can create a new mythos that attracts new audiences to original content, thus creating new franchises.
3. Art and Design - Mixing and reimaging iconic characters merges different art styles and genres, can elevate interest from both the art and comic book world and attract new audiences.
12 Featured, 96 Examples:
3,087,463 Total Clicks
Date Range:
Jan 10 — Jun 11
Trending:
V. Hot
Consumer Insight Topics:
